Edwin Bevens is Editor of SmallBizClub.com, and specializes in communications for Tarkenton Companies in a variety of media. He develops, produces, and maintains content across a wide range of channels. With a background in journalism and publishing, Edwin focuses on helping small business owners find the right match of voice, audience, and medium for every message.Connect with him on Google +
Is an online vendor directory a good marketing tool and what questions should I ask a representative to find out more information?
Of course, there is no silver bullet to a successful marketing campaign. Whether via print, coupons, business website, or other form of advertising, a business must be aggressive and break through the advertising clutter to attract the customers’ attention.
A business blog has two basic purposes: promoting a business and networking to build and retain customer relationships. There are various ways to distribute or publish a blog to increase your blog viewer traffic with common website design and technical trend topics and other web design and industry articles and information that would be useful for your existing customers and other readers. As to increasing sales (buying customer traffic), you can use your blog to introduce new products or services, offer price discounts or other promotions, and include other call-to-action content that may be of interest to new or existing customers.
Hiring a public relations firm can be a huge boost to your marketing strategy, freeing you to focus on your business while putting professionals to work at keeping you and your business in the public view. But setting out to hire a PR firm can be a daunting task. Where do you even begin, with the many different firms to choose from?
Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.