This in turn can a give a small entrepreneur some control back on managing their inbound telephone leads. A live person and personalized, informed and friendly attention to a caller can deliver even better results than the millions of dollars retailers spend on gathering your online data, personalizing your web browsing experience on their site and reducing the online checkout friction.
How this new answering service market develops will be interesting to watch, as more than 80% of answering services in the US have built their systems on top of the 134 year old circuit/switch, public telephone network, which is slated to be completely transitioned to VOIP by 2018.