For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.
- Tell Your Brand’s Story. As with any social network, your use of Pinterest should help customers get to know who your business is and what you stand for. They should come to better understand your culture, your personality.
- Connect With Your Audience. First, know who your market is on Pinterest. As of right now it is still largely women. Follow others on the site, participate in conversations with users, and really engage with other people. You have to be active on the site, not just “there.”
- Have a Strategy. You have to be active, but that doesn’t mean you can just go on the site and start posting anything and everything. Be strategic about your approach. Make sure that all the content you are posting is providing value to other people; value quality over quantity.