Why Are They Sending Me Irrelevant Emails?

Relevance is crucial to e-mail marketing messages in every organization, from small businesses and nonprofit organizations to large corporations. If marketers don’t take relevance into consideration, then the inevitable response will be increased “unsubscribes.”
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How to Get More Likes On Your Facebook Page

You need to be “liked” to get past first base at that job interview. Being left off the list is a lonely place. On the social web that has been transformed into every “brand” wanting to be liked. These likes are now marketing benefits.
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5 DIY Tactics to Boost Your SEO

Like all startup entrepreneurs, you too surely have high hopes to scale your business up the ladder with SEO. The better your SEO (Search Engine Optimization) rank, the bigger your business can grow. However, it is not easy when you are a startup entrepreneur. Here are some do-it-yourself steps.
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Why Your Business Blog Should Be a Group Effort

A certain amount of care must be invested into making the blog a success, or it will stagnate and eventually die off. Oftentimes the blogging effort becomes halfhearted, especially if the position responsible for blogging has a high turnover rate—for example, social media interns typically only stay on board for a semester at a time—or if the person in charge of blogging burns out.
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The 10 Commandments of Twitter

What are some fundamental principles that you should embrace if you want Twitter to work for you? Twitter’s sometimes chaotic nature does make managing the torrent of tweets seem like herding cats.
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A 5-Step Beginner’s Guide to Video Marketing

Video marketing: You’ve heard the experts talk about it, the gurus blog about it, and your business peers rave about it, but how do you get started?  What is the first step to creating your own engaging video content, and how can you share your videos with the world?
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The Perfect Facebook Post

Images on Facebook are the most shared of any media. Creating a perfect Facebook post for images may not be possible, but here are 7 tips to help you move along the spectrum of excellence towards a “God like” Facebook post.
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