Local SEO Tools Worth Noting

Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search.

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Why You Should Start Selling on Amazon—Right Now

These days, it seems you can’t turn on a TV, go on the Internet or talk to a friend without hearing something about Amazon. From vitamins to housewares to clothing, people buy EVERYTHING from Amazon. With the Amazon Prime program, people order free movies and books. Even children are getting a slice of the Amazon action through their children’s reading programs and videos.

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Google+ Best Practices for Franchises

Google+ is becoming an increasingly significant component to the success of local franchise businesses trying to obtain more customers through Google. Here are ways to generate brand awareness and bring your local franchise businesses more potential customers.

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Are You Waiting to be Perfect?

The biggest challenge for any blogger, content creator, and publisher is to “start.” Many of us wait to be perfect before publishing. Others are afraid that what they create will be judged as more of the same or they have nothing that will be seen as meaningful or insightful. Some are afraid of making a mistake.
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Why You Need a Real Person Talking to Your Customers

Personalization at the small business level, especially local small businesses, means having a live person answer when someone calls. Answering service companies, which have failed miserably in the past, mostly due to technology limitations, are now poised to provide small businesses the added advantage they need in an ever increasingly competitive environment.
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Businesses Should Prepare for Internet Tax Law

The U.S. Senate has passed the Marketplace Fairness Act of 2013, and it is currently under consideration in the House of Representatives. Most analysts feel confident that some version of the law will pass although it isn’t yet clear what changes might be made.

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Why Should You Take Email Marketing Seriously?

While some of you are aware of what email marketing is, for many others it is a new way of maintaining connection with your audience. However, the buzz is everywhere. Like social media, email marketing is an indispensable business tool. It allows to build and maintain a relationship with your prospects and customers.
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