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Home / Sales and Marketing / Online Marketing / Local SEO Tools Worth Noting
Local SEO Tools Worth Noting

Local SEO Tools Worth Noting

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Jun 13, 2013 By Ed Fox

Search Engine Optimization (SEO), three words that every entrepreneur must dream about. Whether the task of optimizing your site for the search engines is directly under your control or has been delegated to subordinates, it’s still important to be aware of what new technologies can help your small business flourish in search. Here are a few tools that shared with me by Tom Demers that will help you maximize SEO success, and my thoughts about each one. 

 
UpCity Local Report Card
 
UpCity offers a basic DIY SEO with an easy-to-read report card that shows your business’s Google ranking and local listing on major search engines such as: Google, Yahoo, CitySearch, Yelp, LocalEze, and MapQuest. The initial report is free, but the site offers SEO planning programs for a fee. You might consider signing up for their 7-day free trial to see if this site works for you.
 
Generate Local Adwords & Keywords
 
Have you ever struggled to create or narrow down a list of common adwords or keywords to use on your website that will maximize your SEO value? This utility, developed by 5minutesite.com, is designed to help you create a list that suffices for a business in your city and industry—and it’s free.
 
Local Search Rank Checker
 
BrightLocal is a tool that can help your small business by checking your rank on Google Local, Bing Local, and Yahoo Local to provide you with a report on how your business is positioned for local search. The service also integrates more complex analysis, including keyword optimization tools and regular progress reports that track your weekly or monthly improvement. Plans start at $19.99 a month but come with a 30-day free trial so you can experience the benefits before you start paying. 
 
Local Citation Finder
 
Are you confused about where to even start with local search or just want to confirm that you’re targeting all the right sites for your local area? Whitespark is a site that offers an easy solution for developing or fine tuning your local search strategy. One of their main services offers highly-cited keywords to improve your search ranking: claiming to average 245 citation sources per keyphrase. There are a variety of programs available, including a basic subscription for free, so that you can take advantage of the right sized package for your business.
 
Google Places Category Tool
 
If you’re merely looking to expand your list of keywords or if you’d like grow and organize them into categories for listing on Google, Blumenthals is a site that offers a free tool to help you accomplish that without too much thinking. Basically, the site has a database of categories that you can search through and find the ones that are most relevant to your business. Having your business listed in all related categories is a great way to improve your relevancy to local prospects on Google search. 

Filed Under: Online Marketing Tagged With: Marketing, Online Strategy, Search Engine Optimization, Software Tools, Technology, Tracking Data, Website

Ed Fox

Ed Fox

Ed Fox is the webmaster for Tarkenton Companies. To assure users of a rich online experience (whether they are customers, employees, partners, or suppliers for a business), Ed combines knowledge of coding language, development and design, content management, and other critical tools. He also focuses on creating an effective website through search engine optimization and a deep and thorough understanding of web analytics. Connect with him on Google + .

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