The coronavirus pandemic has changed the world as we know it, affecting businesses all across the globe. However, while some companies may have struggled, others have prospered, utilising the pandemic to not only restructure their working model but also completely start afresh with a new, pandemic-proof set of thinking. Many people have even decided to […]
Marketing Your New Business
Are You So Busy Chasing Small Deals, You Are Missing The Important Deals?
I’m often amazed looking at the pipeline profiles of a lot of enterprise focused sales organizations. There is, often, a feeling the average deal size is significantly higher than it actually is. Usually, the average deal size, when you analyze the data, is significantly smaller than they think it is. A recent, somewhat extreme example […]
5 Qualifications to Make Your Business Stand Out
The business world is competitive. One of the first things you probably did when starting your company was figure out how your company would be different from the other companies in your field. It always seems like there’s someone out there doing more, and fighting to catch up can be exhausting. You may never be […]
10 Ways Entrepreneurs Limit Their Creative Potential
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though […]
10 Tips On Selling Yourself As Well As Your Startup
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Review These 9 Items Before Launching Your Website
Imagine…your bright and shiny website is ready and delivered. And up for launch. But before you say ‘Lift-Off’ there are a few items you need to double check and ensure are done right. A website is often the first place to create an impression about your product and service. It needs to look and feel […]
5 Underused But Powerful Ways To Promote Your Startup
Starting a new business is not an easy thing, let alone during or after a crisis like Covid-19. Entrepreneurs, especially those who are just starting off, go through different challenges. However, if you are able to promote your startup in the right way, you won’t face the problems that many entrepreneurs go through. This means […]
5 Reasons to Launch Your Website Before You Think You’re Ready
Are you waiting for perfection before launching your website? Do you feel like your site just needs a few more tweaks before you’ll be ready to go live? Are you waiting for your designer to create the perfect logo? If you’re postponing your website launch because you don’t feel ready – for any reason – […]
5 Mistakes I Made When Building My First Website
Earlier this year, I got pretty ambitious about pursuing a new business venture and decided that building a website was the best first step. What I ended up with was quite a bit of wasted money and time I’ll never get back. But, I did learn some invaluable lessons that made it all worth it, […]
4 Effective Marketing Strategies for Any Startup
Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re […]
