Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Marketing Your New Business
Review These 9 Items Before Launching Your Website
Imagine…your bright and shiny website is ready and delivered. And up for launch. But before you say ‘Lift-Off’ there are a few items you need to double check and ensure are done right. A website is often the first place to create an impression about your product and service. It needs to look and feel […]
5 Underused But Powerful Ways To Promote Your Startup
Starting a new business is not an easy thing, let alone during or after a crisis like Covid-19. Entrepreneurs, especially those who are just starting off, go through different challenges. However, if you are able to promote your startup in the right way, you won’t face the problems that many entrepreneurs go through. This means […]
5 Reasons to Launch Your Website Before You Think You’re Ready
Are you waiting for perfection before launching your website? Do you feel like your site just needs a few more tweaks before you’ll be ready to go live? Are you waiting for your designer to create the perfect logo? If you’re postponing your website launch because you don’t feel ready – for any reason – […]
5 Mistakes I Made When Building My First Website
Earlier this year, I got pretty ambitious about pursuing a new business venture and decided that building a website was the best first step. What I ended up with was quite a bit of wasted money and time I’ll never get back. But, I did learn some invaluable lessons that made it all worth it, […]
4 Effective Marketing Strategies for Any Startup
Marketing is a vital aspect of any business, and for startups, it could mean the difference between a good idea and a flourishing business. You must get your product and what value it offers out there if you want people to know about your brand and for them to actually buy your product. If you’re […]
How to Be More Effective as a Self-Employed Marketer
The global economy has entered a phase of uncertainty and one of the outcomes of this is that a lot of businesses are cutting down on their cash outflow. Advertising expenses have been significantly cut down across industries. Many businesses have cut down their staff count too and are renegotiating their retainers with agencies that […]
Avoid These Mistakes When Starting a Delivery Business
It’s an excellent time to start a delivery business, but those entrepreneurs who don’t have a solid game plan to rely upon will quickly discover that the market eagerly devours companies that don’t have a robust strategy to guide them. Staring a delivery business is no small feat, and while it’s an incredibly alluring opportunity […]
Buying a Bar? Read These 5 Tips to Ensure Success
Buying a bar is an idyllic dream for many. There is a romance in the images we conjure when thinking of spending our time surrounded by interesting characters and friends throughout our working hours. The reality, however, can be quite different. This is a job that will require long hours and commitment to working when […]
How to Create a Value Proposition That Helps Your Small Business Stand Out
Consumers searching for products or services on the internet are inundated with options. Most people will keep clicking through search results until they either find a website that grabs their attention, or they are in a stupor caused by decision fatigue. Don’t be the site they skip over. Make sure your website stands out among […]
