Let me be blunt: as a copywriter, I think people really make the task of writing a company description more complicated than it should be. If you have a startup, you can write a text about it without paying anybody. I’ll share with you a simple framework that will save you time, money and brain […]
Marketing Your New Business
5 Key Strategies to Expressing Your Authentic Self in Business
Consumers want to support brands they see as authentic and share their values. Here are a few ways you can creatively express—and distinguish—yourself digitally. The American dream of “owning a business” is alive and well in 2022, with an estimated 5 million new businesses expected to incorporate this year. Like so many others that preceded […]
6 Incentives To Master The Art Of Marketing Yourself
As a mentor for aspiring and early-stage entrepreneurs, I talk to a fair number who may have a great vision and a strong engineering background, but have a negative interest in the role of public speaking in business. In fact, they often claim to be part of the survey group that fears public speaking more […]
How to Visualize Your Business Idea into a Presentation
Visualization is important to modern businesses because it allows entrepreneurs to focus on those areas that require improvement and attract more revenue. Before you can fall in love and be enthusiastic about that idea, and before you can convince investors to buy into it, you need to visualize it. That said, researching and transforming vast […]
Starting Your Own Machine Business: 4 Tips To Drive Sales
Taking the reins of your own business can be a fulfilling and rewarding process, although there is definitely a learning curve to accommodate. You will also need to tweak your strategies to boost sales as you get underway, fixing imperfections to win new customers. If you are looking for advice on what it takes to […]
Marketing a New Startup During a Pandemic: 4 Tips
The coronavirus pandemic has changed the world as we know it, affecting businesses all across the globe. However, while some companies may have struggled, others have prospered, utilising the pandemic to not only restructure their working model but also completely start afresh with a new, pandemic-proof set of thinking. Many people have even decided to […]
Are You So Busy Chasing Small Deals, You Are Missing The Important Deals?
I’m often amazed looking at the pipeline profiles of a lot of enterprise focused sales organizations. There is, often, a feeling the average deal size is significantly higher than it actually is. Usually, the average deal size, when you analyze the data, is significantly smaller than they think it is. A recent, somewhat extreme example […]
5 Qualifications to Make Your Business Stand Out
The business world is competitive. One of the first things you probably did when starting your company was figure out how your company would be different from the other companies in your field. It always seems like there’s someone out there doing more, and fighting to catch up can be exhausting. You may never be […]
10 Ways Entrepreneurs Limit Their Creative Potential
Every entrepreneur believes in their heart that their startup is more innovative and creative than their competitors. Yet none knows exactly where creativity comes from within, or how to pick and motivate the most creative people for the team. Most believe and follow one or more of the popular myths on business creativity, even though […]
10 Tips On Selling Yourself As Well As Your Startup
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
