As a restaurant owner, you have to be on the ball. The restaurant industry is extremely competitive, only an individual who is creative, proactive and innovative can keep a restaurant running. It goes beyond just having a great menu or keeping your prices down. You have to think out of the box, try unusual things, […]
Marketing Your New Business
Simple Ways to Get Customers to Think of Your Brand Every Day
One of the most difficult parts of growing a business is creating a strong, sustainable brand image. Too many businesses believe that they can earn customer loyalty with a single ad, even if the customer has never heard of them before. Unfortunately, converting potential customers is going to be a larger investment of your time […]
A Twist on Old School Tactics
In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my […]
Everything You Need to Know About Explainer Videos
When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published […]
Early Adopters are Not Enough to Assure Your Success
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias. […]
5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have […]
How to Create Cohesive Branding Online and Offline
Building a brand? Use these tips and tricks to take advantage of today’s many advertising outlets and create cohesive branding online and offline. Develop a Clearly Defined Brand Voice One the most important steps to creating cohesive branding online and offline is to develop a clearly-defined brand voice. Simply put, your brand voice is the […]
Growing a Services Business Requires Selling Yourself
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what […]
10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Be Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than […]
