• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Jul 3, 2022
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

Home / Archives for Startup / Marketing Your New Business

Marketing Your New Business

Do You Understand Your Differentiation? Does Your Customer?

May 13, 2013 By Dave Brock

Over the past few weeks, I’ve written a number of posts about Value Propositions and Pricing. They’ve generated a lot of conversation in various venues. One of the things that’s struck me is the lack of discussion on differentiation.

Filed Under: Marketing Your New Business Tagged With: Dave Brock, Differentiation, Marketing Strategy, Marketing Your Business, New Business, Pricing, Sales Process, Understanding Customers, Understanding Differentiation, Value Proposition

How to Beat the Competition with Boldness!

May 7, 2013 By Ed Roach

If you are bold enough to really position yourselves as leaders in your fields you can develop powerful relationships. Most companies simply follow the leader and their brands and brand images reflect this. These are short lived differentiators developed with little thought but appreciated by competitors who appreciate how bold branding can really benefit them.

Filed Under: Marketing Your New Business Tagged With: Branding, Competitors, Customer Service, Differentiation, Leadership, Market Segmentation, Marketing, Pricing, Relationships, Relevant Benefits

5 Tell-Tale Signs That You’re a Bookshelf Brand

Apr 29, 2013 By Ed Roach

“A Bookshelf Brand.” It sounds like it might be a compliment doesn’t it? At first glance, you might think of the bookshelf as a place where you keep your important stories and reference resources. I can see how one could think that way, but I have a different idea in mind. To me, a bookshelf brand refers to brands that are inactive for any reason.

Filed Under: Marketing Your New Business Tagged With: Advertising, Branding, Marketing, Mistakes, Planning

10 Laws for Creating an Effective Personal Brand

Apr 24, 2013 By YEC

For many small business owners, they are the brand of their business. It’s about you, as an individual. So what steps should you take to create an effective personal brand? Here are 10 tips.

Filed Under: Marketing Your New Business Tagged With: Branding, Communications, Facebook, Leadership, Relationships, Social Media, Twitter

Online Strategy Basics

Dec 17, 2012 By Ed Fox

It’s not enough just to have a website. Your website needs to generate leads and sales for your business. Doing that requires a strategic approach to the web, and there are some basic principles and guidelines you can follow to a successful online strategy.

Filed Under: Marketing Your New Business Tagged With: Facebook, Online Strategy, Online Strategy Basics Measure Everything Get People Engaged Build Your Website Social Media, Social Media, Tracking Data, Website

Marketing Basics

Dec 17, 2012 By Will Adams

Marketing people love to say that products don’t sell themselves. But priority number one should be on making a great product—and then using marketing to bring people to a product that is already great. If you do things in the right order, you’ll maximize your returns.

Filed Under: Marketing Your New Business Tagged With: Advertising, Market Segmentation, Marketing, Online Strategy, Product Development, Social Media, Website, Word of Mouth

Make Time for Strategic Planning

Dec 17, 2012 By Rick Gossett

Small business entrepreneurs must have a plan. Too many small business people, however, don’t make enough time for strategic thinking and planning. Here are 5 simple tips to make sure you’re making the plans you need for your business’s future.

Filed Under: Marketing Your New Business Tagged With: Establishing Priorities, Keys to Business Success, Make Time Strategic Planning Les Trachtman Force 3 Goals in Writing Priorities Plan for Multiple Outcomes Accountability Groups, Planning, Setting Goals

Loss Leaders

Dec 17, 2012 By Will Adams

Customer acquisition is a major cost for any business, and there are a number of strategies you can use to tackle this problem. One alternative is the classic “Loss Leader” approach, getting customers in the door to buy your entry-level product.

Filed Under: Marketing Your New Business Tagged With: Customer Acquisition, Customer Loyalty, Loss Leaders Marketing Advertising Finding New Customers Acquisition, Marketing, Tracking Data

6 C’s of Relevant Benefits

Dec 17, 2012 By Scott Miller

For any business to succeed, it must offer value to its customers. A great value is what will bring customers back, and drive growth. An important factor in value is relevant benefits, which is how your product or service meets the needs and wants of customers.

Filed Under: Marketing Your New Business Tagged With: Customer Loyalty, Differentiation, Keys to Business Success, Relevant Benefits, Relevant Benefits One More Customer Fran Tarkenton Scott Miller Control Choice Change Customization Connection Convenience, Value, Word of Mouth

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 24
  • Go to page 25
  • Go to page 26

Primary Sidebar

Random

7 Pieces of Advice for Marketing Your SaaS Business

Sep 1, 2017 By David Smith

How to Differentiate Your Brand from the Competition

Jan 7, 2019 By Ryan Tyson

Avoid These 5 Common Startup Setbacks and Rebound Stronger

Apr 24, 2020 By Marty Zwilling

How to Create Multiple Sources of Income

Sep 26, 2018 By Ryan Tyson

6 Tips for Success When Advertising on Facebook

Sep 17, 2019 By SEER Interactive

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2022 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy