In this era of all things digital, I thought it would be a nice change of pace to go old school and talk about some very simple marketing tactics that are often undervalued and underutilized. Best of all, neither of these ideas will dent your marketing budget. Thank you notes: When I was growing up, my […]
Marketing Your New Business
Everything You Need to Know About Explainer Videos
When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published […]
Early Adopters are Not Enough to Assure Your Success
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the total opportunity, so it’s easy to get mislead on the real requirements of mainstream customers. Psychologists call this the confirmation bias. […]
5 Tips for Small Businesses to Thrive in Big Business-Dominated Industries
It is easy for small businesses to get intimidated in a competitive market place dominated by big brands. Even though many startups enter the market with much enthusiasm and motivation, they sometimes succumb to the pressures of trying to stay in business and keeping up with other numerous brands that provide similar value but have […]
How to Create Cohesive Branding Online and Offline
Building a brand? Use these tips and tricks to take advantage of today’s many advertising outlets and create cohesive branding online and offline. Develop a Clearly Defined Brand Voice One the most important steps to creating cohesive branding online and offline is to develop a clearly-defined brand voice. Simply put, your brand voice is the […]
Growing a Services Business Requires Selling Yourself
The critical success factors for a product business are well known, starting with selling every unit with a gross margin of 50 percent or more, building a patent and other intellectual property, and continuous product improvement. If your forte is a service, like consulting or web site design, it’s harder to find guidance on what […]
10 Reasons to Market Yourself More Than a Great Idea
Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. That means that selling yourself is more […]
Be Careful to Balance Design Trends with Your Established Image
There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more quickly than […]
Going Hyper-Local: How Sponsoring an Event Like Goat Yoga or a Garlic Festival Can Grow Your Business
For businesses of every size, maintaining a good reputation and relationship among consumers is essential for growth, but that’s easier said than done. Consumers support or reject companies based on the positions they advocate; 87% buy based on values and 78% boycott based on values. While it’s impossible to please everyone, involvement with community action […]
Build Your Corporate Identity with These 5 Simple Branding Tips
Whether you just launched your business or organization or you already have a few years under your belt, you cannot deny that establishing a corporate identity and distinguishing yourself from a myriad of rivals can be a struggle. What even is this concept called corporate identity? In this hypercompetitive world, how do you establish one […]
