Sales and Marketing
6 Branding Tactics That Work in Niche Markets
Whether you’re an established brand or a fledgling start-up trying to gain traction, understanding how to carve out your space can be the game-changer. With that in mind, here are some tactics that work in…
Holistic Branding: Interplay of Design, Content, & Marketing
In the bustling world of brand establishment, many often assume that one standout component is enough. Maybe it’s a riveting marketing campaign, a stellar design, or content that captivates. Yet, in practice, the creation of…
Leading the Solar Revolution: Rich Feola Explains How Solar Exclusive Unearths High-Value Leads
In the world of solar sales, finding warm leads is akin to striking gold. While traditional door-to-door sales have long been a reliable technique, the real treasure trove lies in high-value leads. This is precisely…
Using ChatGPT to Boost Sales: Taming the Wild Side of AI
ChatGPT is becoming a crucial tool among modern marketing teams and sales professionals all over the world. However, some salespeople are still wary about using artificial intelligence (AI) platforms, discouraging them from incorporating the tool…
3 Tips for Promoting Fall Deals in Your Shop
As seasons change, trends come and go quicker than ever before. When running a retail business, getting customers in your door is important. Here are some tips for promoting fall deals in your shop. Start…
Quashing Cognitive Bias: Then and Now
“All truths are easy to understand once they are discovered; the point is to discover them.” —Galileo It’s now universally accepted that the Earth orbits the sun every 365 and one-quarter days. However, approximately 400…
Ditch Hustle-and-Grind Sales Tactics and Get Real
Just because something worked in the past doesn’t mean we’re tied to using it forever. It’s time for those of us in business to leave hustle-and-grind sales tactics in the dust where they belong. So…
Why We Have Trouble Talking to Customers
As sellers, our job is talking to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying…
How to Boost Your Sales: 5 Tips
If your business is looking to boost its sales in the next few months and sustain this boost for the long haul, you have come to the right place. This guide will share the best unique…
How to Talk to Customers 101
As sellers, our job is to talk to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free…
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