Sales and Marketing
Financial Advisors: Don’t Make These Marketing Errors!
There’s no question that effective marketing is critical to financial advisor success. In fact, the average advisor spent $17,400 on marketing in 2022, according to a survey conducted by Broadridge, and 30% of advisors said…
The Importance of Cohesive Branding in Business
In today’s highly competitive business landscape, cohesive branding emerges as a critical component for achieving success and establishing a strong, recognizable presence in the market. Cohesive branding goes beyond mere visual elements. It encapsulates the…
How to Monetize YouTube for Your Business
In 2011, Rosanna Pansino started a YouTube channel to document her nerdy-themed bakes. She loved baking and video games so for years, it remained a fun side project. But everything changed in 2014. Her “Nintendo…
Why Local SEO Is Crucial For Your Small Business
If you run a business, you need to make sure it stands out – there are so many other businesses either doing the same things as you or at least something very similar that if…
Need a Business Headshot? Your Photo Studio Should Be Doing This
Selecting the right studio for your business headshots is essential in crafting your professional brand and enhancing your online presence. A high-quality headshot can solidify your professional identity and be a powerful first impression for…
Opportunity Math is Within Your Reach
I’m constantly amazed as I look at performance of organizations. I think, “Why do we revel in achieving our quotas and scaling goals, when we could be doing so much more?” I call this, ‘opportunity…
Building Brand Awareness on a Budget: Tech PR Tips for Small Enterprises
In today’s tough market, it’s vital for any company to get noticed, especially smaller ones trying to carve out a space for themselves. Often, these companies face hurdles because they don’t have as many resources. But…
Entrepreneurship and Branding with Leroy Hite (Podcast)
In this podcast episode of “Made in Atlanta,” hosted by Liger Chief Strategist Eric V. Holtzclaw, we dive into the entrepreneurial journey of Leroy Hite, founder of Cutting Edge Firewood, a brand that elevated firewood…
What Are the Best Practices for Maximising ROI?
When boosting your search engine, there are three key areas you need to focus on: getting other sites to link to yours (backlinks), making sure your website is technically up to snuff (technical tweaks), and…
Top 10 Strategies For Boosting Sales And Marketing Success
In the ever-evolving competitive landscape, sales are the driving force behind every successful business enterprise. However, it’s easier said than done to devise strategies for boosting sales. And trust us, we have been there too….
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