Sales and Marketing
Is AI Harming Your Sales Efforts?
“Have your robot call my robot.” (said no one ever). As business owners, it’s tempting to leverage technology to automate processes and replace people to make things move faster and easier while reducing impact on our…
Why Facebook Should Be the Home Base for Your Brand
In 2024 Facebook remains a powerhouse, shaping the way brands connect with their audience. With over 90 million small businesses on Facebook, this platform offers you unparalleled opportunities to engage, inform, and convert followers into loyal…
How to Start SEO as a Small Business Owner
Congratulations, you’ve got your new business up and running and you’re ready to optimize your website. But you’re not sure how to start SEO. In this article, we cover the most accessible fundamentals and best…
Meatball Marketing: Why Live Connection is the Fastest Way to the Sale
In today’s digital landscape, connecting with customers often feels impersonal. Emails, blogs, and social media posts, while great ways to connect with customers, can lack the human touch that fosters genuine relationships. What drives sales…
Tech-Driven Marketing: Tools to Enhance Your Marketing Efforts
In today’s rapidly evolving digital landscape, staying ahead in the marketing game requires more than just traditional strategies. With consumers increasingly engaging online, businesses must leverage technology to optimize their marketing efforts. Tech-driven marketing tools…
When Hiring for Sales, Hire Smart to Grow Fast
When hiring for sales roles, you’re entrusting someone else with the most critical function in your business. Let that sink in for a minute. Time and time again, clients come to me eager to expand…
Why Veterans Make Great Hires
Honoring members of the military means not only reflecting on their exemplary service, but also appreciating the talents and skills of veterans in the civilian workplace. Their discipline, communication skills, teamwork, and problem-solving abilities are…
5 Key Tips To Elevate Your Website To Capture Every Customer
Imagine your website as the digital front door to your business. It’s the first thing people see, so you want it to pop and invite them in, right? Start with eye-catching visuals. Throw in some…
Leveraging Data Analytics for Effective Small Business Marketing
Data analytics has become a game-changer for small business marketing, with 67% of small businesses embracing analytics initiatives since 2020. By leveraging data analytics insights, these businesses are experiencing significant benefits, including a 15% increase…
Consent and Transparency in Social Media Marketing: Are You Following?
Social media is everywhere nowadays. In fact, social media has become so ubiquitous that business and social lines that used to operate in separate spheres have now become blurred. Who’s to blame? If you guessed…
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