Sales and Marketing
What Is a Sales Alliance, And How Can It Help You?
The cost of marketing your business to new customers is a huge expense for small businesses, and the results are uncertain while you’re spending the money. One way to use your resources more efficiently and market directly to people who are interested in your product or service is through a sales alliance.
Networking for Introverts
A lot of the time, extroverts are writing networking tips for fellow extroverts. But what is the other half of the population supposed to do? With the right approach and strategy, introverts can take advantage of networking opportunities, too.
Building a Brand through Partners
When you first start out as an entrepreneur, you have no brand. But while your business doesn’t have an established brand identity, there are other organizations that do. Align yourself with those organizations and you can use their preexisting brand identity to develop your own reputation.
A Real Partnership is Win-Win
We all need partners—but we don’t all know what it takes to create a lasting partnership. The key is building relationships. When you build a powerful partnership based on a relationship, you will look for ways to make it win-win for all partners—otherwise, it will never last!
Social Media Myths
Social media can put your business in front of a lot of new people thanks to viral content—but it doesn’t happen automatically. With all the voices trying to be heard, it takes a smart plan to make it work. Many small businesses miss out on opportunities to go viral by buying into social media myths.
Principles of Social Marketing
Today’s age of social media has created dramatic shifts in marketing strategies. If you get it right, social media can make it easier for small businesses to take advantage of their flexibility, local connections, and nimble nature.
Improving Your Website One Piece at a Time
A presence on the web is increasingly important, as more and more consumers look for information on businesses online before visiting in person. Improving your website can be a daunting task, so break it down into manageable items that you can accomplish one at a time.
Email Tips for Small Business
What’s the most effective way to use email marketing for your business? As more and more business deals go through email at one stage or another, your communication must contribute to the relationship. Here are 3 tips to close a deal over email.
We All Sell
Whether you consider yourself as being in sales, we all are; we sell our ideas, concepts, beliefs, and products. A sale is based on finding out what somebody wants or needs, and showing them how to get it. Selling requires helping.
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