Sales and Marketing

a woman using her credit card while on her laptop

Using Magento 2 Extensions For Limited-Time Price Visibility

In the fast-paced realm of e-commerce, where attention spans are fleeting and consumer choices abound, the art of capturing and retaining a customer’s attention has become a strategic imperative. One powerful tactic that has proven…

a dial turning leads to the max level

7 Reasons Your Small Business Is Losing Leads

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we…

infographic highlighting the complexities of selecting a domain name

Domain Branding: Elements of an Effective Name Selection Strategy

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence.  This significance is highlighted by the fact that, as of October…

calculating the customer's budget

Trying to Figure Out the Customer Budget

“Do they have budget?” is a fundamental qualifying question for every seller. We have all sorts of tricks/techniques for determining the customer budget. There’s the old standby, “What were you planning to spend?” Alternatively, the…

a group of young individuals using apps on their phones

6 Proven B2B TikTok Lead Generation Tips

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form…

web-scraping tools

Is Web Scraping a Large Business-Only Tool?

Large businesses prosper because they understand the value of data. No wonder, then, that they have exorbitant funds set aside for data gathering and analytics. Luckily, the rise of web scraping services means the insights…

various brewed beverages

5 Strategies To Maximize Brewery Sales and Revenue

As the brewing industry continues to evolve, businesses are constantly searching for innovative strategies to make them more profitable. With the rise of craft breweries and changing consumer tastes, the industry dynamics have never been…

the importance of brand recognition

The Importance of Brand Recognition for Your Business

In today’s highly competitive business landscape, establishing a distinct and recognizable brand could be the difference between success and obscurity. For business owners, brand recognition is not just a marketing buzzword; it’s a pivotal factor…

a man being chased away

Don’t Drive Your Customers Away!

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. But how often do we write about how not to…

a well organized promotional display on a counter

7 Ways of Leveraging Promotional Counters Effectively

Whether you are planning an event or participating in a trade show or exhibition, promotional counters are a perfect selection for you. They are perfect for product demonstrations as well as sampling and retail marketing….

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