Run and Grow
Building a Loyalty Model
The kind of loyalty model I will be discussing in the next several blogs is a basic business model that is often used in strategic management. The basic premise of the model is that customer…
Another Look at Your Customers
In my previous blog I discussed the tyranny of the urgent and why is such a limiting perspective in understanding customers. I closed the blog by pointing out that the focus should always be on…
Building from the Ground Up: Why You Should Hire for Leadership Potential
Promoting your employees internally has a lot of upside: those promoted perform better in their first two years of being hired, are more likely to be successful in their new role, and improve morale and…
Risk and Return
I was lucky to be able to be a jump judge recently at the Red Hills Horse Trials in Tallahassee. The horse trials consist of many difficult jumps that horse and rider have to make…
How Evolving into a “Tech Company” Could Secure Your Future
How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well…
How to Use Facebook’s New Job Post Tool to Staff Up Faster
Staffing up is tough right now. We’ve got the lowest unemployment in 10 years in the U.S., and record number of job openings. Basically, all the good employees have jobs. That makes hiring hard. How…
Who Are You Listening To?
The “tyranny of the urgent” is a phrase that is commonly used when working in a service environment. The phrase reminds people that “urgent” requests often take priority over “important” requests. Service managers often find…
Hire Your First Employee—But Make Sure You Follow IRS Standards
So, you’re seeing some success with your one-man band. Business is looking up, and it’s time to hire some help. We know it can be both exciting and scary to take that next step, so…
7 Social Listening Hacks to Boost Customer Loyalty
The importance of customer loyalty is unquestionable. Making every customer a satisfied, regular customer is an ultimate goal for business owners. However, fostering true customer retention is as far from easy work. You need to be…
Make Sure Every Detail of Customer Service is Evaluated
“Look through your customer’s eyes. Are you the solution provider or part of the problem?” ~Marlene Blaszczyk My significant other, Ellie, just had knee replacement surgery. The procedure went incredibly well, but we needed to…
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