If your business was the only one of its type (and assuming that it had something to offer others), you would have no trouble securing customers. Unfortunately, your business is probably quite similar to many others in the marketplace, offering customers similar products or services. And as customers are generally quite fickle, they are free […]
Customer Service
3 Steps to Great Customer Reviews
“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend […]
4 Ways to Give Amazing Customer Service with Reduced Staff
Has your business been affected by COVID-19? Keeping operations running during a pandemic is uncharted territory, and businesses everywhere are doing their best to stay afloat. The reality of financially surviving this time includes a high chance you’ll need to cut back on costs, if only temporarily. Labor is typically one of the largest business […]
How to Spot Fake Reviews on Google, Yelp, Etc.
Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t […]
Where Are You Listening?
Do you still have a customer service number that you promote on your product packaging, website, or collateral material? Do you get many snail mail letters from disgruntled customers? How about drop-ins, asking to speak to a supervisor. That’s how people used to complain when a product or service didn’t live up to their expectations. […]
This is One Important Reason to Communicate With Your Customers
It shouldn’t take a study or report to emphasize the importance of customer communication. It’s one of those duh things to do. After all, you can’t succeed without customers. Yet, lack of communication is rampant, whether in the B2C, B2B, or nonprofit sectors. My recent experience is a case in point. My side-by-side refrigerator-freezer broke down leaving […]
Feel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on […]
Worst Question to Ask a Customer: How Can I Help?
One of my sources for blog topics is my friend, Brent Adamson. The other evening, Brent and I were trying to solve the problems of the sales world. I actually think he was trying to escape the “shelter in place” lifestyle we have adopted. One of his daughters was downstairs exercising, the rest of the […]
How to Speed Up The Checkout Process For Your Customers
One thing that’s absolutely certain when it comes to running a retail operation is that customers hate waiting in long lines. This is especially true during the Coronavirus social distancing guidelines, when people prefer not to stand too closely to one another. The checkout process should be short, simple, and efficient. If your customers have […]
Creating A Good Customer Experience Framework
A recent survey by Adobe found that customer experience is the most exciting opportunity that businesses want to work on this year, especially during an uncertain economy. This is for good reason. Improving CX has been proven to increase customer loyalty, satisfaction, and also increase inquiries. But in most organizations, including many Fortune 500 businesses, […]
