No one likes a negative review. It’s all too tempting to sweep them under the rug, or ignore them altogether by focusing on “bigger and better things.” But I can tell you, avoiding some unpleasantness isn’t the answer. Especially when it comes to protecting your business’s reputation, and how your customers—and potential customers—view you. Replying […]
Customer Service
8 Types of Customer Service Expectations and How to Meet Them
The customer is king. Or you could say, the customer is always right. This ideology, pioneered by notable retailers Harry Selfridge, John Wanamaker, and Marshall Field continues to ring true to this day. The goal of any business is to make a profit. But without customers, doing this is impossible. Therefore, the purpose of a […]
4 Simple Ways To Strengthen Your Customers Connections
If you’re a business owner, you know how important your customers are to your success. Whether your customers are regular or occasional, creating and maintaining a healthy and balanced connection with each one is important. However, this doesn’t just happen on its own. As with all solid connections, they need to be nurtured and set […]
Why Your Marketing Department Needs a 360 Customer View
If you’re in the marketing world, chances are you’ve seen or heard of the term, ‘360 customer view,’ making a buzz. Suddenly, enterprise-level organizations are talking of customer personalization, aggregating data to build 360-degree views, and omnichannel interactions. While all this sounds great, there is little information on how companies can actually achieve a 360 customer view. Also, […]
Increase Customer Retention & Revenue in Challenging Times
If the Coronavirus pandemic has taught us anything, it’s that you should always be ready for the unexpected. Not only have we seen how a pandemic like Covid-19 could shut down the world, but also millions of businesses in the process. For many small business owners around the world, right now is a live or die moment, […]
6 Proven Ways To Get Positive Customer Reviews
A BrightLocal survey found recently that positive customer reviews make 73% of customers more likely to trust a company more. So, getting more positive online reviews for your company and brand is vital. How do you do that? Here are the most effective ways to obtain great online reviews for your business: Ask The Buyer […]
Get These Ingredients for Great Customer Service
Great customer service isn’t just about one thing. It takes a combination of things, covering all different aspects of your organization, to deliver that amazing experience every time. While the exact mix might be a little different from one organization to the next, there are some common ingredients that you have to get right if […]
Customer Service is Not a Cost Center
There’s often a temptation to think of customer service as a cost…the cost of spending time talking with customers, the cost of providing extra service, the cost of providing feedback channels. But if you’re really doing it right, customer service should not be seen as a cost center. It should pay for itself, and then […]
Stop Delighting Your Customers
How would you define marketing? Christian Grönroos, Professor of Service and Relationship Marketing at the Hanken School of Economics, has a thoughtful take. In his paper (Defining Marketing 2005) he states that marketing revolves around customer relations, where the objectives of the parties involved are met through various kinds of exchanges. At first, it sounds […]
Customer Service Automation: Is It a Smart Investment?
Today, automation is everywhere. From social media to grocery shopping, you have multiple ways to automate many facets of your day to day activities. Automation in customer service is no exception. As customers are becoming more demanding and tech-savvy, customer service and sales automation are growing. Not only does it make the process faster, but […]
