Considering the COVID-19 pandemic and social unrest about police violence and racial injustice, what is your organization doing to respond to its customers’ new expectations? Based on new research, The Corporate Social Mindset Report, some companies have exhibited a social mindset. Social Mindset: A perspective that approaches decisions and actions with an understanding of their impact […]
Customer Service
5 Ways to Boost Your Customer Relationships
Customers are the backbone of any business. Without them and their loyalty, where would your business be today? Take a moment to think about that. It is easy to make a once-off sale to any John Doe, but if you really want your business to thrive, you need to know what it is that makes […]
5 Steps for SMBs to Offer Cost-Effective Customer Support
Customer loyalty and retention is crucial to the sustainability of a business, especially for a small business trying to expand. A 5% increase in customer retention equals a 25% increase in profit because the average spending of a repeat customer tends to be higher and happy customers often act as ambassadors for the brand within […]
5 Ways to Win the Hearts (and Wallets) of Your Customers
If your business was the only one of its type (and assuming that it had something to offer others), you would have no trouble securing customers. Unfortunately, your business is probably quite similar to many others in the marketplace, offering customers similar products or services. And as customers are generally quite fickle, they are free […]
3 Steps to Great Customer Reviews
“Norm was extremely helpful in repairing my laptop. He is friendly, his prices are very competitive and he delivered his service in a fast and effective manner. He also conveniently came to my location and was able to fix a number of technical and start up issues my laptop was facing. I would definitely recommend […]
4 Ways to Give Amazing Customer Service with Reduced Staff
Has your business been affected by COVID-19? Keeping operations running during a pandemic is uncharted territory, and businesses everywhere are doing their best to stay afloat. The reality of financially surviving this time includes a high chance you’ll need to cut back on costs, if only temporarily. Labor is typically one of the largest business […]
How to Spot Fake Reviews on Google, Yelp, Etc.
Two years ago, a client of ours complained that a Google Local Guide left a 1-star review for her company on Google. While investigating her problem we found that the problem of fake reviews was widespread and wrote an article detailing our findings (read our article on fake reviews by local guides). The problem hasn’t […]
Where Are You Listening?
Do you still have a customer service number that you promote on your product packaging, website, or collateral material? Do you get many snail mail letters from disgruntled customers? How about drop-ins, asking to speak to a supervisor. That’s how people used to complain when a product or service didn’t live up to their expectations. […]
This is One Important Reason to Communicate With Your Customers
It shouldn’t take a study or report to emphasize the importance of customer communication. It’s one of those duh things to do. After all, you can’t succeed without customers. Yet, lack of communication is rampant, whether in the B2C, B2B, or nonprofit sectors. My recent experience is a case in point. My side-by-side refrigerator-freezer broke down leaving […]
Feel Like You’re Down to Your Last Customer? Try This.
What would you do if you were down to your last customer? Maybe you’ve been losing customers, either to a competitor or to a general economic downturn. Or maybe you’re just starting and only have one customer. Either way, what are you doing to create a powerful customer experience and keep that customer? And on […]
