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Risk and Return

I was lucky to be able to be a jump judge recently at the Red Hills Horse Trials in Tallahassee. The horse trials consist of many difficult jumps that horse and rider have to make…

How Evolving into a “Tech Company” Could Secure Your Future

How broadly do you define your business? We’re living in an age where business success is shrouded in a conundrum. Let me explain what I mean by that. Regular readers of these pages are well…

How to Use Facebook’s New Job Post Tool to Staff Up Faster

Staffing up is tough right now. We’ve got the lowest unemployment in 10 years in the U.S., and record number of job openings. Basically, all the good employees have jobs. That makes hiring hard. How…

Who Are You Listening To?

The “tyranny of the urgent” is a phrase that is commonly used when working in a service environment. The phrase reminds people that “urgent” requests often take priority over “important” requests. Service managers often find…

Hire Your First Employee—But Make Sure You Follow IRS Standards

So, you’re seeing some success with your one-man band. Business is looking up, and it’s time to hire some help. We know it can be both exciting and scary to take that next step, so…

7 Social Listening Hacks to Boost Customer Loyalty

The importance of customer loyalty is unquestionable. Making every customer a satisfied, regular customer is an ultimate goal for business owners. However, fostering true customer retention is as far from easy work. You need to be…

Make Sure Every Detail of Customer Service is Evaluated

“Look through your customer’s eyes. Are you the solution provider or part of the problem?” ~Marlene Blaszczyk My significant other, Ellie, just had knee replacement surgery. The procedure went incredibly well, but we needed to…

Save Your Sanity and Fire That Problematic Client

When entrepreneurs launch new businesses, they go to extraordinary lengths to earn clients. We’ll take any meeting, make dozens of cold calls and send out hundreds of emails. Slowly, our hustle is rewarded as our…

Illegal Loyalty Programs

What could be illegal about a customer loyalty program? It seems that almost every business has some form of loyalty program. There are loyalty programs for grocery and clothing stores, airlines, and just about every…

5 Services All Business Owners Should Consider for the New Financial Year

As we’re in the new next financial year, now is the perfect time for business owners to invest in the right services. The new financial year is a fresh start, and with it comes the…

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