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Don’t Ignore These 2 Key Investment Choices for Your Small Business

Small businesses are being forced to make a number of difficult investment choices in order to survive the tumultuous changes brought about by the digital revolution. Entrepreneurs are finding some of these investment choices easier…

5 Keys to Boosting the Performance of a Business Team

It takes an effective team to attract and serve a community in business these days. With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top…

What is a SWOT Analysis? It Positions Your Business!

A SWOT Analysis is a strategic planning tool to help you position your business within your market and your industry. The components that make up SWOT are: Strengths, Weaknesses, Opportunities and Threats. As a bonus, you can also throw…

How One Company Thinks Outside the Box with On-Demand Packaging

It’s a frustrating and common e-commerce experience: receiving a small item in a huge box filled with plastic air pillows or other packing material. The shipper may find it convenient to use just a few…

The 4 P’s to Help You Build a Great Business

How do you manage a great business, as opposed to be a survivor? Well, here are the four areas you should focus upon every day. Now, some of us remember things better when given a…

Want to Be More Productive? Prioritize Your Health

Every entrepreneur and small business owner is constantly on the lookout for ways to increase their productivity. They invest in the latest gadgets, hoping they can clear out their daily emails a little bit faster,…

Customer-Centric Strategies Win Over Product-Centric

Is your marketing focus product-centric or customer-centric? If you only sell products, it’s time to realize that times have changed. With a wealth of products now available, customers look for the most memorable experience, not just the…

Common Mistakes to Avoid in Your Law Practice

Mistakes are a fact of life. They help us learn and improve. However, they can also be painful, embarrassing, and even harmful to your career, depending on the context. So, how can you acquire the…

Non-Profit Texting: This is Creative!

Just the other day I was introduced to an East Coast non-profit providing year-round licensed childcare. They are a paid up customer and using text messaging in a very creative way. Unfortunately, we weren’t able…

Mindfulness in the Workplace: Why It Matters and How to Cultivate It

Mindfulness: a mental state achieved by focusing one’s awareness on the present moment, while calmly acknowledging and accepting one’s feelings, thoughts, and bodily sensations, used as a therapeutic technique. As we get busier, more connected,…

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