Leadership
How to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands…
3 Tips for Changing Corporate Culture with the Cloud
Moving to the cloud is among the smartest moves modern small businesses can make. The technology can provide SMEs with cost savings and better security. But it’s also likely to have an impact on corporate…
5 Ways to Make Your Company Stand Out
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and…
An Expert Convention Packing List: How to Travel Like a Pro
Got a trade show or conference coming up? Whether it’s your first or five hundred and first, planning ahead and being prepared are key to getting the most of your experience. This is why the…
6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping…
7 Guidelines for Picking Business Battles You Can Win
Many entrepreneurs are not prepared for conflict, or actively avoid it. Their vision, passion, and focus are so strong that they can’t imagine someone disagreeing, much less fighting them to the death. But the reality…
The Flipside of Hustle Culture
Platitudes like “Thank God It’s Monday” have been stressing the younger generation’s emphasis on so-called hustle culture. While some upstart tech companies like WeWork have implored their staffers to do what they love, in reality…
What Costs Are Involved When Selling Your Business?
When planning to sell your business, it’s essential to understand that you will inevitably face certain expenses once the sale process gets under way. And it’s only by factoring in these additional costs that you…
Leadership is Not About “Monitoring”
Too often when I speak to sales managers, they focus on “monitoring” their sales people. They constantly focus on: Where they are on MTD, QTD, YTD numbers? Do their pipelines have the right volume/velocity of…
5 Keys to Relying on Intuition in Business Decisions
With all the progress in analytical tools and big data available, many people feel there is no place in business today for intuition and gut instincts. As an advisor to entrepreneurs for many years, I…
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