3 Common Words That Make Entrepreneurs Crazy
Spend enough time around entrepreneurs like Marc and you’ll notice they are more offended by different words than most business people. Often, what seems like everyday conversation to others is actually salty language to them.
Read More Why You Need an Enterprise Mobility Plan
The world is becoming increasingly mobile. In February, Google announced that mobile-friendly sites will get preferential placement in search results.
Read More 10 Reasons to Attend a Conference
I frequently hear distributors say that they can not justify the cost of attending national conference. There are LOTS of reasons to attend a conference both regionally or nationally
Read More How Not to Lose Traffic for a Seasonal Category or Page
If you have an eCommerce site with seasonal products or sales that are only up for a short time, you’ve likely run into the issue of what to do with those pages when they are empty.
Read More Improve Team Communication with Brief, Daily Meetings
Increasing the speed of communications and receiving information in a timely manner was the name of the game, and I needed a platform to enable the flow of information.
Read More 3 Dumb Things You Should Never Say to a Complaining Customer
Let’s be honest. It’s tough to hold yourself together when a customer is upset and complaining. There’s a natural tendency to get defensive and say things on the spur of the moment.
Read More The Native Advertising Arms Race is Underway
The lines between the media, brands, agencies, new media, social media and search engines are blurring faster than most realize.
Read More How Branding and Sales Promotion Are Not Interchangeable
If I may be so humble to speak for those those of us who specialize in branding, a brand could replace the word “reputation.” How a customer perceives you, your town, your product, experience, or organization, etc., is your brand.
Read More 10 Principles Define Your Startup as Open versus Closed
Too many customers have long felt distanced from many successful brands, seeing them as closed and mysterious environments, focused only on profits and killing competitors.
Read More Decrease Churn by Improving Your Customer Retention
According to Bain & Company, keeping an existing customer is six to seven times cheaper than acquiring a new one. Getting new customers takes time, effort, and most importantly, money.
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