A Checklist for Better Decision Making
Whether you are a franchise business owner or an entrepreneur, the choices you make each day will have a huge impact on yourself and others. Make sure the choices you make are the right ones with this quick checklist.
Read More Proven Strategies for Boosting Sales with Powerful Customer Testimonies
Testimonials on your homepage and landing pages are perhaps the most magical elixir you have to turn prospects into customers. Keep a long list of good comments and consistently add to it.
Read More 5 Simple Steps to Executing the Plan
It is all about execution. Waiting over a year to see results is too long, since your chance of mid-course correction is greatly reduced. To make the point, Harvard’s Robert Kaplan believes that less than 10% of corporate strategies are effectively executed. Ouch!
Read More Who Shouldn’t You Serve?
Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot customers but it repels the wrong customers.
Read More Seasonal Franchises: A Good Thing?
We’ve seen toy stores that made 90% of the year’s revenue in the run-up to Christmas, wedding services that were busy all summer and scraped along through the winter, and tax services that didn’t even stay open outside of tax season.
Read More Can Local Small Businesses Benefit from Mobile Optimization?
Mobile optimization has become a hotly talked-about subject since Google announced its latest “Mobile-Friendly” algorithm change earlier this year. Essentially, sites that are mobile responsive will now rank higher than sites that aren’t.
Read More Small Biz HR: Dealing with Hostility in the Workplace
If you manage a human relations department in a small business, then you will definitely have to deal with some personal issues between employees.
Read More How Well Do You Know Your Customer?
My friend Tim Ohai has a brilliant bet he makes with sales people. He puts a $100 bill on the table, saying, “If you can talk about your customer, their problems, opportunities, and challenges for 20 minutes, without ever mentioning your products, the $100 is yours.”
Read More Dealing with an Upset Customer
What do you do, if you get a call, e-mail or find out in conversation one of your employees has given poor customer service? Apologize for the issue and promise to look into it?
Read More Why You Need an Enterprise Mobility Plan
The world is becoming increasingly mobile. In February, Google announced that mobile-friendly sites will get preferential placement in search results.
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