Make Sure There is Demand for Your Product or Service

“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a...

B2B Branding Beyond Your Name or Logo

There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got...

Who Should You Target: Specific or General Audiences?

When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide...

Choose the Right Non-Profit Group for Your Small Business to Support

Charitable contributions from your small business not only benefit the less fortunate but also allow you to receive a tax deduction. But what’s the...

How to Be Authentic as a Small Business Owner

I want to tell you a secret. It’s been the sort of month where unprompted, people have shared their secrets with me. I feel overwhelmingly...

How to Expand Your Brand: Don’t Do These 4 Things

“Those who do not remember the past are doomed to repeat it.” We’ve seen and heard this saying countless times in our history books, and...

8 Keys to Positive Media Attention for Your Startup

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the...

Give Back, Get Inspired: How Small Businesses Connect with Community

Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But...

How to Write Your Professional Biography

Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own...

How to Take Stunning Photos to Promote Your Business

Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your...

Most Popular