Infographic: Branding for Small Business and Startups

My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how...

What is Your Marketing Doing to Develop a Better World?

Is your business solely focused on profit-making or does it try to make a social impact, too—aligning profits with purpose? What does social impact mean? “Social impact has...

How to Be the (Best) Face for Your Brand

In an ideal world, our products and business plans would speak for themselves, and all we would have to do is drop them into...

7 Reasons You Should Care About Your Brand Voice

I’ll bet you don’t think about your organization’s brand voice every day! Well, that’s OK… if you think about it sometime. Whether your organization is small,...

Startup Marketing Should Skip Traditional Advertising

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

12 Visual Principles for Everyday Design

Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and...

Building a Brand: 6 Tips for a Brandable Business

It’s easy for businesses to get lost amongst competitors. For this reason, creating a brand that is memorable and unique is an integral step...

7 Creative Ways to Make Your Storefront Stand Out

Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However,...

A Simple Brand Development Strategy

One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative...

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