7 Benefits of Promoting Your Dream Before Building It

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with...

The Name Game: How the Right Name Can Revolutionize a Product

What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that...

5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It...

Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All...

How to Brand Your Small Business on a Budget

Effective brand messaging is one of the surefire ways to ensure a business’ success. Every business has a general image that represents its values,...

6 Ways to Pitch Your Innovation to Today’s Customers

Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and...

6 Ways Businesses Can Give Back to the Community

There are many ways for businesses to give back to the community. Whether it comes in the form of donating to charity or donating...

10 Strategies for Building a Business with Influence

Successful entrepreneurs often start with a “random” idea, but they quickly focus their efforts and follow a “system” to organize their startup and maximize...

Grow By Creating Markets, Versus Killing Competitors

For your business to continue to grow, there are really only two ways to get customers. One way is to take customers away from...

Your Business Needs PR Buzz—Here’s How to Create It

Running a PR campaign can take a lot of time, money and resources. A lot of businesses choose to outsource this part of their...

Infographic: Branding for Small Business and Startups

My thanks to customlabels.net for this useful infographic on brand identity for small business. Earlier in my career I consulted for Apple Computer. I watched how...

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