Give Back, Get Inspired: How Small Businesses Connect with Community

Community engagement can be a major determinant in business success – people prefer to work with companies that give back to their neighbors. But...

How to Write Your Professional Biography

Personable or professional? First person or third person? How to write about yourself without sounding like a fraud? It can be weird writing your own...

How to Take Stunning Photos to Promote Your Business

Images used for PR purposes tend to follow a specific format. They are not marketing images showing models who have no connection to your...

Investing in Your Community is a Big Investment in Your Business

As a small business owner, networking is a highly valuable tool for growing your business. This fact seems to be widely accepted. Yet many...

How to Build Your Small Business’s Reputation from Day One: Part 2

Last time I wrote about the first two tips for building your small business’s reputation from day one. Here are the next three tips! Deliver Anyone...

How to Build Your Small Business’s Reputation from Day One: Part 1

You can say anything you want about Warren Buffett, but one thing is for sure—the man knows how to make money and that is...

Every New Business Needs a Unique Selling Proposition

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in...

5 Fundamental Steps to Ensure Brand Consistency

When Kraft bought Cadbury for $19.5 billion, the value was not in the equipment, the recipes, or the chocolate. The value was in the...

3 Super-Smart Marketing Tips for Small Business

Small businesses are always in the process of building a loyal customer base, developing unique brand identity and gaining customer recognition. During the nascent...

How Good Branding Runs Deeper Than Graphics and Typography

Have you seen what Amazon is doing for Goodwill? You take an old Amazon box, fill it with items you want to donate to Goodwill,...

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