Startup Marketing Should Skip Traditional Advertising

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of...

The Case for Lower Case: A Rebranding Conundrum

Ever wondered if having your brand name written in lower case on your logo is appropriate? Logo design can come with a few challenges when it...

12 Visual Principles for Everyday Design

Design is essential and affects so much of our work. But design is also expensive. And the tech world, social media, the web, and...

Building a Brand: 6 Tips for a Brandable Business

It’s easy for businesses to get lost amongst competitors. For this reason, creating a brand that is memorable and unique is an integral step...

7 Creative Ways to Make Your Storefront Stand Out

Physical stores have seen rising competition from online brands, but they still have some serious advantages, including the ability to generate foot traffic. However,...

A Simple Brand Development Strategy

One of the biggest misconceptions about brand development is that it’s a long-drawn, complicated, and expensive process that should only happen in the formative...

Unique, Quirky, Unusual: Building Brand Personality That Sticks

Two interns are giving an important presentation: each is trying to sell a product to the other. They have the attention of all the...

Make Sure There is Demand for Your Product or Service

“Nobody ever lost money taking a profit.” -Bernard Baruch Basic marketing 101 demands that before you introduce any new product or start a business selling a...

B2B Branding Beyond Your Name or Logo

There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got...

Who Should You Target: Specific or General Audiences?

When plotting a course for business development, small businesses have one of two main options. They can either be generalists, appealing to a wide...

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