3 Clever Ways to Attract New Clients

When running a business, repeat customers are one of your best assets. They provide a steady flow of income (most of the time), and...

Applying the 80/20 Rule to Marketing and Growth

The 80/20 rule is the flexible idea that basically stands for the fact that 80% of your success will come from 20% of the investment. You...

The Power of the Subscription Box

Do you remember way back when at the company holiday party when the boss would give everyone a subscription to the fruit of the...

Content is Still King in Building Your Business

Providing relevant, valuable content is one of the most effective ways to attract new clients and develop a loyal customer base. When you use...

Use Psychology to Design a Great Logo

Designing a great logo is key if you want to give the best impression of your business. Not only will you give a clearer...

10 Pocket-Friendly Marketing Ideas

The success of an e-commerce business starts with spreading the word. Small businesses lack the necessary budget to showcase themselves as a potential player...

Your Brand as Bait

With regard to your brand there’s lots of reasons why one should pay close attention to its awareness in the general marketplace. The obvious...

5 Valuable Tips for Startups Harnessing Social Media

Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on...

5 Offline Marketing Tips That Could Save Your Startup

No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the...

Insincerity is Not Good for Your Brand

I love it when employees really adopt their company’s brand and make it their own. That’s one of the ways you know that your brand has really...

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