Coming up with a business name is tough. You want something clever, but not something so esoteric that most people don’t understand it. You want something that captures the personality of your brand, but you also need to keep it short enough that it’s easy to remember. You might be able to come up with […]
Business Name
Don’t Ignore the Importance of Naming Your Business
A name is everything for a new business. Company names play an enormous role in a brand’s perception and growth. Creating a great business name is the start to attracting clients and growing brand awareness. A name that’s simple and memorable, while creating a strong impression serves as an effective foundation for your brand. A […]
5 Simple Tips to Make Your Small Business Official
You’ve got a great idea, done the fieldwork, got your funding, and put together a plan with projections. Now you’re finally ready to launch your small business. Or are you? There are several important, practical steps that need to be taken in order to make your new venture legally compliant. Follow this roadmap to make […]
The Name of the Game
A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new customers. The name is a good reminder of several common naming mistakes that I thought were worth sharing. Whether you […]
How to Create a Brand Name That Sticks
Have you ever wondered how companies develop their brand names? How did marketers come up with Twitter, Hulu, or Uber? According to MSG Management Study Guide, A brand name “is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it […]
How to Choose a Business Name for Your LLC
You have created a rock solid business plan and you are ready to form an LLC. But how do you go about choosing the right name for your business? When you form an LLC, choosing the right name is about creativity and good planning. For a small business owner, choosing a name that reflects the […]
The Name Game: How the Right Name Can Revolutionize a Product
What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that you are identified by your audience. This means it is one of the most difficult and important things to come up with. Whether you are about to launch a start-up or […]
How the Right Domain Name Can Catapult Your Business Growth
If you’re planning to build a business online, one of your biggest challenges will be attracting potential customers. You can create a highly optimized site full of rich, informative and relevant content, which meets all of the ever-changing criteria or the search engine algorithms. Meanwhile, you can invest thousands in building a highly visible and […]
5 Name Branding Lessons from Unicorns
Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]
How to Win When You’re Playing “The Name Game”
Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
