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Home / Archives for Business Name

Business Name

Is Your Business Name Good? Here’s How to Tell

Feb 12, 2021 By Jenna Cyprus

Coming up with a business name is tough. You want something clever, but not something so esoteric that most people don’t understand it. You want something that captures the personality of your brand, but you also need to keep it short enough that it’s easy to remember. You might be able to come up with […]

Filed Under: Making Your Business Official Tagged With: Business Name

Don’t Ignore the Importance of Naming Your Business

Jan 26, 2021 By Brian Wallace

A name is everything for a new business. Company names play an enormous role in a brand’s perception and growth. Creating a great business name is the start to attracting clients and growing brand awareness. A name that’s simple and memorable, while creating a strong impression serves as an effective foundation for your brand. A […]

Filed Under: Run and Grow Tagged With: Business Name

5 Simple Tips to Make Your Small Business Official

May 27, 2020 By Kristie Wright

You’ve got a great idea, done the fieldwork, got your funding, and put together a plan with projections. Now you’re finally ready to launch your small business. Or are you? There are several important, practical steps that need to be taken in order to make your new venture legally compliant. Follow this roadmap to make […]

Filed Under: Making Your Business Official, Startup Tagged With: Business Name, Incorporation, Licensing

The Name of the Game

Oct 11, 2019 By Drew McLellan

A new business opened up around the corner and I couldn’t help but notice the name. It is A-1 Iowa Plumbing and they’ve hung a big banner announcing that they’re open and ready for new customers. The name is a good reminder of several common naming mistakes that I thought were worth sharing. Whether you […]

Filed Under: Marketing Your New Business Tagged With: Branding, Business Name

How to Create a Brand Name That Sticks

Sep 10, 2019 By Elaine Fogel

Have you ever wondered how companies develop their brand names? How did marketers come up with Twitter, Hulu, or Uber? According to MSG Management Study Guide, A brand name “is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it […]

Filed Under: Marketing Your New Business Tagged With: Branding, Business Name

How to Choose a Business Name for Your LLC

Sep 21, 2018 By Charles Crawford

You have created a rock solid business plan and you are ready to form an LLC. But how do you go about choosing the right name for your business? When you form an LLC, choosing the right name is about creativity and good planning. For a small business owner, choosing a name that reflects the […]

Filed Under: Making Your Business Official Tagged With: Business Name, Trademark

The Name Game: How the Right Name Can Revolutionize a Product

Jul 31, 2018 By Annie Button

What’s in a name? Whether you are naming a company, a band, a product, a restaurant or anything, the name is the way that you are identified by your audience. This means it is one of the most difficult and important things to come up with. Whether you are about to launch a start-up or […]

Filed Under: Marketing Your New Business Tagged With: Business Name, Marketing

How the Right Domain Name Can Catapult Your Business Growth

Jun 28, 2018 By Shaun McGowan

If you’re planning to build a business online, one of your biggest challenges will be attracting potential customers. You can create a highly optimized site full of rich, informative and relevant content, which meets all of the ever-changing criteria or the search engine algorithms. Meanwhile, you can invest thousands in building a highly visible and […]

Filed Under: eCommerce Tagged With: Business Name, Domain, Website

5 Name Branding Lessons from Unicorns

Jun 12, 2018 By Susan Solovic

Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are […]

Filed Under: Making Your Business Official Tagged With: Branding, Business Name, Getting Started

How to Win When You’re Playing “The Name Game”

May 21, 2018 By Susan Solovic

Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]

Filed Under: Making Your Business Official Tagged With: Branding, Business Name

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From the Editor’s Desk…

What We’re Reading

Leading With Gratitude, by Adrian Gostick and Chester Elton
Research shows that grateful bosses have happier more productive workiers and they fare better themselves. Here’s how to do gratitude right

Working From Home: Making the New Normal Work For You, by Karen Mangia
Look good on Zoom; When to accept meetings; How to pass on new workloads, and other helpful tips.

Blue Collar Cash: Love Your Work, Secure Your Future, by Ken Rusk
Guidance to those who want to skip the student loans and 4 years and pursue blue-collar careers that lead to success, from someone who did it.

Making Conversation, by Fred Dust
When work meetings become joyless time suckers, here’s advice for conversations designed to move things forward with clarity and context.

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Run & Grow

Fixing the Roadblocks to Remote Work

Apr 9, 2021 By Brian Wallace

10 Ways to Build Your Company’s Reputation

Apr 8, 2021 By Jeremy Bowler

Selling Your Business? Avoid These 4 Big Mistakes

Apr 7, 2021 By Usman Raza

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The Science Behind Disinfecting & Sanitizing the Office During COVID

Apr 6, 2021 By Louise Harris

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