5 Name Branding Lessons from Unicorns

Unicorns definitely exist in two places: on elementary school kids’ back packs and among startups. It’s the second category that I’m most interested in, and today I want to look at the major unicorns to squeeze out some branding strategies. In the startup world, unicorns are companies with valuations greater than $1 billion that are…

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How to Win When You’re Playing “The Name Game”

Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the…

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Choosing the Right Domain for Your Business: How to Avoid Mistakes

Having a website is essential for business success. It opens you up to millions of potential customers and affords you the opportunity to operate and compete on a global scale. However, like everything else related to business, you’ll need the right information when embarking on any website project. From SEO factors to using the right…

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12 Unspoken Rules for Creating Catchy Business Names

A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses to get recognized. Naming is one way to do that, as a catchy business name is unique and memorable for your customers. Finding such a name is going to take a…

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6 Keys to a Great Name for Your Business

Picking the perfect name when you start a business is an essential step on your entrepreneurial journey. It needs to be done first before you begin your logo design. Whether you want a funny name like, The Codfather (Fish & Chips), or something more serious like, Fresh Look Painting, your organization name does not just…

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How to Choose a Name for Your Business (That You Won’t Regret)

One of the most important choices you’ll make as a business owner is choosing a name for your business. Your name is the face of your brand and conveys what it stands for. So, how do you go about selecting a memorable one? If you have $50,000 to spend on a top-tier naming company, go for it.…

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How to Successfully Rename Your Business

Any time you give something a new name, especially the name of your business, it’s a big deal. In our case, we’ve had several years of sweat and equity in our previous name, AQB, with year-after-year growth and lots of recognition. Why then would we, or even any business owner, want to change the name…

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8 Business Name Mistakes Investors Hate to See

Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of…

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