Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you […]
Business Name
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just […]
How to Choose a Name for Your Business (That You Won’t Regret)
One of the most important choices you’ll make as a business owner is choosing a name for your business. Your name is the face of your brand and conveys what it stands for. So, how do you go about selecting a memorable one? If you have $50,000 to spend on a top-tier naming company, go for it. […]
How to Successfully Rename Your Business
Any time you give something a new name, especially the name of your business, it’s a big deal. In our case, we’ve had several years of sweat and equity in our previous name, AQB, with year-after-year growth and lots of recognition. Why then would we, or even any business owner, want to change the name […]
8 Business Name Mistakes Investors Hate to See
Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of […]
5 Tips for Naming Your New Business
First impressions count for a lot in the business world, and often the first impression a customer or client will have of your business, is your company name.
Don’t Trademark Your Business Name Without These 3 Tips
To protect the small business you’ve worked so hard for, it’s important that you go through the proper channels to obtain a federally registered trademark for your name.
The Case for Lower Case: A Rebranding Conundrum
Ever wondered if having your brand name written in lower case on your logo is appropriate? Amazon, ebay, facebook, flicker, intel, citibank, macy’s, bp, vitamin water, and xerox, are brands who switched from first letter capitalization to lower case just to name a few.
5 Tips and 2 Warnings for Choosing Your Small Business Name
Shakespeare said that a rose by any other name would smell as sweet. However, some business names can be real stinkers. Therefore, if I may invoke a line from another famous production—Indiana Jones and the Last Crusade—choose wisely!
A Founder’s First Key Decision is the Business Name
First things first – your startup needs a name! This may seem a silly and frivolous task, but it may be the most important decision you make. The name of your business has a tremendous impact on how customers and investors view you, and in today’s small world, it’s a world-wide decision.
