Is the name of your business a good fit today? Will it still be a good fit tomorrow? These are important questions, because you don’t want to get stuck in a situation like Overstock.com, which finds itself having to run ads explaining to people that they aren’t just a purveyor of overstocked items. Although the […]
Business Name
Choosing the Right Domain for Your Business: How to Avoid Mistakes
Having a website is essential for business success. It opens you up to millions of potential customers and affords you the opportunity to operate and compete on a global scale. However, like everything else related to business, you’ll need the right information when embarking on any website project. From SEO factors to using the right […]
12 Unspoken Rules for Creating Catchy Business Names
A name that sticks is a name that will win. With so much competition in almost every industry, it is difficult for upcoming businesses to get recognized. Naming is one way to do that, as a catchy business name is unique and memorable for your customers. Finding such a name is going to take a […]
6 Keys to a Great Name for Your Business
Picking the perfect name when you start a business is an essential step on your entrepreneurial journey. It needs to be done first before you begin your logo design. Whether you want a funny name like, The Codfather (Fish & Chips), or something more serious like, Fresh Look Painting, your organization name does not just […]
What’s in a Name? 7 Things to Consider When Naming Your Brand
Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company is an important step within every brand development strategy, as it represents to the public what your brand ultimately stands for. Pick the wrong name and you […]
B2B Branding Beyond Your Name or Logo
There is often a misconception that a “brand” is simply the logo, the color scheme, name, or font a business utilizes. Although branding got its humble origins from burned insignias on products back in the day to show ownership, branding has evolved by leaps and bounds. Contrary to its origin, brands are no longer just […]
How to Choose a Name for Your Business (That You Won’t Regret)
One of the most important choices you’ll make as a business owner is choosing a name for your business. Your name is the face of your brand and conveys what it stands for. So, how do you go about selecting a memorable one? If you have $50,000 to spend on a top-tier naming company, go for it. […]
How to Successfully Rename Your Business
Any time you give something a new name, especially the name of your business, it’s a big deal. In our case, we’ve had several years of sweat and equity in our previous name, AQB, with year-after-year growth and lots of recognition. Why then would we, or even any business owner, want to change the name […]
8 Business Name Mistakes Investors Hate to See
Every new baby gets a name before it is introduced to the world, and yet some entrepreneurs continue to send me business plans with TBD (to be determined) in place of a business name on the front page. They don’t realize that the name they choose, or lack of it, sets an initial perception of […]
5 Tips for Naming Your New Business
First impressions count for a lot in the business world, and often the first impression a customer or client will have of your business, is your company name.
