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8 Best Ways To Come Up With A Business Name

By: SmallBizClub



As someone trying out a business venture, you probably have thought of an excellent idea for a business and know what you want to do. But before everything else, it would help if you had one thing to make that dream come true: a name for your business. Having the proper name will help customers remember you, establish your reputation, and make them feel connected to your brand.

There are certain things to do before settling on a business name. One of these things is a business name lookup.  Sometimes, coming up with the correct business name can be difficult. Fortunately, you can find many ways to make this task less stressful on your end. That said, this article has some tips that can help make the process simpler.


  • Give Yourself Time


While this is a great time-saving tip, it’s also one of the most important. By giving yourself time, you save yourself the time it takes to rectify issues that arise from choosing a bad business name.

As a pro tip, never rush your business name search, and be patient with yourself if you feel like you’re coming up short. Give yourself time to do some brainstorming and research. 

Additionally, it’s important not to let other people rush you into picking a name, especially if they don’t know what your brand is about. As the boss of your business, you’re responsible for whatever happens to your business. So, it’s essential to spend quality time choosing a name. Doing so will prevent errors, requiring you to spend the time you should use for something else (like planning financing for your business).

You can come up with a business name by thinking about what problems you want to solve and then proposing ideas that sound like they could solve those problems. For example, if you plan to start a bakery, the word ‘bake’ might inspire you, or maybe the word ‘café’ will remind you of something warm and welcoming.


  • Make Sure The Name Is Memorable


It’s essential to make your business name memorable because if your customers can’t remember it, it will be challenging for them to find you again. If they can’t remember it, they might not even bother trying. 

People are busy and have a lot going on, so they don’t have time to spend hours every day trying to remember a business name. If they can’t remember it, they’re just going to give up and move on with their day. So, if you want people to keep coming back, you need to make sure they can remember your business name. 

A memorable business name can also make it easier for people who decide to engage with your brand again later on (either on social media or through email marketing) to recognize you as an authority figure in your industry.


  • Find A Name That Fits Your Marketing Strategy


Once you’ve got your business idea in mind, it’s time to start brainstorming. The first step is to consider what marketing strategy you’ll use. Your business name is a big part of your marketing strategy. It’s the first thing people see when they’re looking at your company, and it can make or break whether or not they decide to check out what you have to offer. 

A good name will tell customers about the type of product or service you offer, and it should also make them want to buy from you. The best way to do this is by aligning your brand name with your marketing strategy so that customers know what they’re getting into before they even visit your website.


  • Consider What Your Name Says About You


The name you choose should reflect the personality of your company. For example, if you’re a service-oriented business that helps people achieve their goals, try to create a name that reflects this. For example, if you want to help people lose weight, a good business name might be ‘Weight Loss Service’ or ‘Weight Loss Services.’

You should ask yourself: when people hear your company’s name, what kind of impression do they get? Doing so will guide you toward choosing a name that reflects your company’s personality. 


  • Make Sure The Name Isn’t Already In Use


Start by checking for the name on the Internet. Search for it on search engines to ensure there are no similar names. If you find any, check whether those sites are active or inactive (they may have been abandoned). 

Check the company name registry, business name registry, and trademark registry to see if they list any companies with similar names or whether your business is infringing on someone else’s trademark rights. 

You can also check social media accounts and websites to see if any entity uses your chosen business name or a similar one. Make sure you don’t forget to search through your friends and family, too, because they might be using it.  


  • Make Sure The Name Is Searchable


Another step is to make sure your business name is searchable. It means that it should be easy to spell and not too long, or people might be unable to locate it on a search engine. 

It’s essential to make sure your name is easy to search. Once your business name is searchable, your next step would be to ensure that the name does not infringe upon any trademarks or patents belonging to someone else. It will help avoid any legal issues later in the future when another party may feel they have rights over certain aspects of your identity as an individual or business entity.


  • Make Sure It’s Easy To Spell And Pronounce


While your business name must have meaning, it’s also essential that your business name is easy to spell and pronounce. Think about how you might want to use it in conversation, print materials, and social media.   

Ask yourself: does the name flow naturally? Is there any confusion over how to pronounce or spell the word(s)? If so, this might not be the right choice for your business.  

You want your customers and potential clients searching online for products or services like yours to be able to easily find you by typing or speaking your business name into search engines.


  • Put Yourself In Your Customers’ Shoes


When deciding on a business name, it’s essential to consider how your customers might feel after hearing it. Will they think that the name is funny or clever? Does it make them feel comfortable? Or does it leave them with an uncomfortable feeling in their gut because of all the bad experiences they’ve had with companies that share that same name? You want your business to be memorable for all the right reasons. 

You should ask: How does your business name resonate with the demands of your customers? Is it inspiring? Answering this will guide you in deciding on a business name with your customers in mind. 


Now you have some tips to help you develop a good business name. It’s not easy, but these principles will help you find the right one. Remember that there are no hard-and-fast rules when it comes to this process. You don’t need to follow any particular formula or use specific tools; go with what feels suitable for your company and its culture.

Author: Jane Doerry is a business writer, editor, and entrepreneur. She’s been writing professionally since 2011, and she loves it! She loves the challenge of taking a complicated idea and explaining it in an easy-to-understand way. Jane is currently the founder of an online site that helps founders handle their business finances. She also writes for several other publications about entrepreneurship, finance, and marketing. In her free time, she enjoys running and reading mystery novels.

Published: July 18, 2022

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