Posts Tagged ‘Analytics’
3 Common Reasons Your Web Marketing Isn’t Working
There are very few businesses yet to embrace online marketing, they know that their customers are looking for them online. They know that to be seen as a serious contender in today’s market, they need to not online have a presence on the internet, but be active in their online marketing efforts. Buy simply being online…
Read MoreComing Crisis of Social Metrics
I think we’ve gone too far on marketing and metrics. We used to do most of our marketing blind, essentially guessing whether or not it worked. Now we have analytics to measure almost everything. Where we’ve gone too far now is we’re tempted to discount, entirely, what we can’t measure. And that’s just wrong. We…
Read MoreGoogle Analytics Can Reveal Your Best Opportunities
Does your small business “sort of” use Google Analytics? Maybe you’re set up with an account, but unclear on how to unravel data from the vast amount of complexity? If so, you’re not alone. Google Analytics (GA) holds all kinds of power. Unfortunately, this includes the power to intimidate newcomers. But once you get the…
Read MoreHow Do You Measure Your Effectiveness as a Leader?
There are many roads to Rio, so they say. But there is one overwhelming method of appraising the effectiveness of a business leader. Outcomes. We can invent lots of metrics to measure progress for a leader, including revenue, profit, employee satisfaction, cost containment, percentage of available market, and more. But these are all individual roads…
Read More9 Inbound Marketing KPIs to Keep Track Of
Napoleon Bonaparte said, “War is ninety percent information,” and information is exactly the kind of weapon you can equip your business with when you track the performance of your inbound marketing activities. One of the biggest and best difference between inbound marketing and traditional marketing is that business are able to track and analyze every…
Read MoreBig Data: Information is Not Knowledge
Say that you have a log file of every contact to your website. Or that you are a cell phone company with a multi–billion record log file of every call made from every location to every number dialed using your network. You can accurately state that you have big data at your fingertips. But it…
Read More5 Marketing Ideas for the Budget-Friendly Small Business
Marketing is expensive but so is a failed business plan. Stretch your marketing budget further with these simple strategies, guaranteed to help your budget-friendly small business succeed. Invest in the Right Social Media Having conversations and engaging with clients and potential customers is important on social media – we all know this. But, having the…
Read MoreAre You an Old School Customer Marketer?
“Broadcast the message and they will come!” “Segment my broadcast and I will have better response.” Both of these time-honored methods of reaching our customers have worked for as long as there was print and radio/TV to get the message out. And both have become increasingly obsolete as new channels of reach have evolved, allowing…
Read MoreImprove Your Online Store Conversion Rate
Getting relevant traffic is the first and foremost step while building an eCommerce store. At the same time, working to get more conversions on the website is crucial for revenue growth. If people visit your store and leave without placing an order, then the whole effort of building a website and making it search engine…
Read MoreSEO Checklist for Small Business
SEO involves a lot of “stuff.” Some of it is essential, and some of it … not so much. Here is a quick checklist of must-do SEO actions. Cover them all, and your SEO campaign will produce results: that is, driving relevant organic traffic and referrals that convert into leads or e-commerce revenue. Self-assessment: What…
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