Getting relevant traffic is the first and foremost step while building an eCommerce store. At the same time, working to get more conversions on the website is crucial for revenue growth. If people visit your store and leave without placing an order, then the whole effort of building a website and making it search engine friendly, would be a big waste of time and resources. Here are some simple hacks to improve conversions on your eCommerce store.
Blowing Up the Images
Selling on any medium involves showcasing the products in a beautiful way. It is equally important to highlight the products and make them look larger than life. Writing interesting copy does work, but, at the same time showing large images to the user helps in grabbing attention and improving sales.
Up-Sell and Cross-Sell
While your customer is browsing the product of his choice, showcasing related products on the side or below this particular product helps a lot. If, for example, the customer is looking for shirts, then showing some more shirt designs or jeans or shorts can help in cross selling to your existing users. This improves the per customer revenue on your site. This also helps in utilizing the space of the site more effectively and enhancing its look and feel.
Online shoppers are usually on the move and running out of time. Many sites fail to provide a simplified user experience as far as the checkout is concerned. This makes the user abandon the cart and move to the next site. Integrating with the right payment solution and ensuring that the checkout process is simple and gets completed in a single step, is very important.
The mobile phone is becoming more and more prevalent, especially among internet users and online shoppers. Online shoppers are usually tech savvy and prefer to shop from their mobile device. Having a mobile friendly or a responsive website, that provides the precise user-experience across devices, is crucial for to the success of your online business.
Showcasing the Number of Products Left
One way of getting faster conversions on your eCommerce store is to showcase how many (or how few) of a product is left in the inventory of goods. This creates a sense of urgency for the customer to make the purchase, before it goes out of stock. If it is the last one, then there is even more urgency to buy it immediately. Adding interesting sales copy like ‘Grab it before it goes out of stock’ is helpful in triggering the actual conversion.
This is one of the most common ways to get conversions on an eCommerce store. Many shopping sites run seasonal discounts and notify their existing users through email, push notifications and SMS campaigns. The users are given an easy to use discount coupon, to avail the offer. Since eCommerce is growing in a big way and a number of players are competing in this space, it is important to run such campaigns on a regular basis.
Testimonials and Reviews
Most site visitors are interested in the experience, fellow users have had with the website. Putting up user reviews and testimonials on strategic places or the home page of the website, helps in improving the rate of overall conversions. If your website has received positive reviews on other sites, then mentioning that in the ‘In Media’ section of your site is very helpful too.
Related Article: Increase Your Site’s Conversion Rate with UX and UI Optimization
Getting repeat customers on your eCommerce store is not an easy task. One has to ensure that whoever has bought from the site is happy and satisfied. It is definitely important to maintain the quality of goods and services on the site. Besides that, having a customer care number and an e-mail address, prominently displayed, is important as well. This provides an assurance to the users that in case they face any issues while or after buying the product, it will be resolved. As an eCommerce business owner, one must also ensure that each and every customer query is promptly answered to and resolved. Satisfied customers act as key brand influencers and add to word of mouth publicity of your store.
Use Split A/B Testing
Using variations of landing pages on your eCommerce store is helpful in optimizing the landing page conversions. Some companies use a video version and a text version of a landing page to see which one is getting more conversions. A suitable split A/B testing tool can be used for easily testing the conversion rate from each of the landing pages.
Link Up Social Media Channels
Social media is a useful way to brand yourself online. Linking up your social media pages to your store, helps in increasing your fans and following on social. This helps you build a community of loyal audiences and influencers. Getting more likes and shares on these platforms, helps in building a brand and improving the overall conversion rate.
Getting the desired conversions from your eCommerce store is not a huge challenge, if strategized in the right manner. Being persistent and analysing the conversion rate periodically, is very important as well. Making changes to the design and copy, and observing the results regularly, is essential as well.
Author: Ved Raj is a business enthusiast. He writes about startups, remote teams and outsourcing. He is working as a Marketing Manager with ValueCoders, a leading provider of remote development teams.