Posts Tagged ‘Analytics’
5 Sales Indicators All E-Commerce Retailers Should Monitor
Consumers’ habit of getting into their cars and driving to malls or department stores to get their shopping done is slowly but surely dying out. These days, people prefer to have items delivered right to their door. And as soon as they order at that. More and more businesses are adopting ecommerce-centric business models, and…
Read MoreGoogle Analytics: Filter Order Matters!
When you set up new views and add your regular filters, chances are, things usually work exactly as expected. But occasionally, you’ve triple and quadruple checked each individual filter, yet the data is not coming in as expected (or isn’t coming in at all). Maybe it’s a typo? (Always get a second pair of eyes!)…
Read MoreHow to Use Twitter Analytics to Find the Best Times to Tweet
I like how easy it is to get to Twitter analytics and get some quick overviews of what has worked and what has bombed. Discovering your top tweets, top mentions, top followers, top media tweets, and the like is all summed up for you. However, I’ve always wanted to know the most productive time of…
Read More8 Ways to Market to Customer Emotion as Well as Logic
The average business person fights a customer culture shift, rather than looking for it. For them, change means new risk and extra costs, but it also means new opportunity for growth. In fact, some of the best, including Steve Jobs, actually drove culture change rather than waiting for it to happen. What are the lessons…
Read More4 Ways Google Analytics 360 Suite Can Improve Your B2B Marketing Strategy
The world of B2B marketing never stands still. With changes in technology, industry innovations, and other new developments, B2B companies must adjust their strategies regularly to continue attracting new clients. Chief among these new developments is the Google Analytics 360 Suite, a new collection of tools to gather and organize data. The Suite helps you when…
Read More5 Tools to Grow Your Locally Owned Business
Here are five must-have tools for every local business. They are easy to install and simple to use. Point of Sale System Sale is the primary objective of any business. It goes without saying that profit, sales and growth are what every businessman looks for. To bring you up to this challenge a must have…
Read MoreHow to Measure Offline Advertising with Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term “digital analytics,” though broader, still doesn’t do justice to the capabilities of these platforms. We can measure so much more…
Read MoreSocial Media Magic: How to Build a Powerful Marketing Campaign
The ultimate goal of developing a social media marketing campaign should be to connect with prospective and existing customers on a personal level. To this effect, business owners and brand managers should aim for positive brand awareness combined with clear objectives that can be measured through simple analytics. Here are four steps that should be…
Read MoreThings to Check Every Month in Google Analytics
As a small business, you will naturally be working harder to keep on top of competition. You want to have a strategy based on current statistical analysis to drive the productivity and expansion of your business. If you are not already using Google Analytics to do so, then now is a great time to start!…
Read MoreHow Small Businesses Should Be Using Big Data
Think big data is only for big business? Think again. No matter how small your operation might be, collecting and analyzing data about current and future customers can produce a significant return on investment. And the world’s businesses know this, which is why Microsoft’s Satya Nadella predicts Big Data could become a $1.6 trillion industry in the…
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