How to Do Keyword Research in 2018: A Quick Guide
SEO’s regularly emphasize the importance of keyword research, and for good reasons. Keyword research is quite possibly the most important stage in SEO, and I’ll explain why. On the Internet, people do not just magically stumble across your content, products or website. Instead, there is a much more logical reason as to why and how they found…
Read More7 Essential Crime Prevention Tips for Your Brick and Mortar Store
As much as we’d like to think bad things don’t happen to good people (and their businesses), that’s simply not the way the world works. Crime strikes both online businesses and brick-and-mortar establishments every day—small and large. Actually, it happens to small businesses more often than you’d think. About 24% of small business owners in…
Read MoreHow to Avoid Building a 20th Century Company in the 21st Century Economy
If you want to start an extremely profitable company today, it needs to be built around patents, trademarks, or customer loyalty to particular lifestyle. This is one of the points Martin Lowy makes in his excellent Seeking Alpha piece, The 2-Track Economy: Employers Versus Moat Builders. The “moat” he mentions in the title of the article…
Read MoreThe Secrets to Resilience
“There’s only one thing that’s worse than having an unhappy childhood, and that’s having a too-happy childhood.” – Dylan Thomas Research shows that the majority of successful people had a tough start to their lives. But we can’t choose that. That just happens. Maybe being happy is overrated. So the reality is that some of us…
Read MorePervasive Startup Myth: Don’t Work for Free
Startup myth: The one about founders having to work for free to impress angel investors. This supposedly shows passion. Don’t believe it. Investors want people committed to working their startups, and that usually takes getting them paid. I’ve been getting a lot of upvotes on my answer to this question in Quora: How do entrepreneurs…
Read More3 Easy Ways to Educate Your Employees While They Work
Training is one of the most critical areas to funnel resources into for your business. Giving people the training, skills, and information they need to be successful in their jobs is crucial to the long-term success of your business. Go2HR reports, “A recent survey indicates that 40 percent of employees who receive poor job training…
Read MoreHow Touch Screens Can Benefit Retail Environments
Advancements in technology over recent years have meant that the retail industry has blossomed, providing consumers with more ways to purchase products than ever before. However, following a surge in technology, including purchasing through phones and tablets, overall sales in physical retail stores has dropped, with online sales continuously rising. With this in mind, the…
Read MoreHow to Carry Out a Content Campaign in 10 Clear Steps
Creating and distributing high quality content is a reliable and cost-effective way of driving traffic to your site and building a positive image for your brand. It’s therefore little wonder that, according to the Content Marketing Institute’s recent report, 90% of B2C marketers currently invest in content campaigns, with 60% intending to increase the amount…
Read MoreCMOs: Are You Torn Between Storytelling and Driving Growth?
A new study from the Chief Marketing Officer (CMO) Council and Deloitte, surveying close to 200 chief marketers worldwide, revealed many CMOs are still focused on the traditional storytelling aspect of their position and are less comfortable with aspects associated with driving growth, including acting as revenue science practitioners and customer experience architects. According to…
Read MoreThe Business World Needs Women and Their Leadership
There are many examples of forward-thinking and successful women in business, but popular media portrays this world as male-driven, which has to change. Getting a degree in business may seem risky, especially since success is not a sure thing, but opportunities have never been so abundant. The following are a few reasons why more women…
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