Business Licenses 101
Starting a business involves a great deal of filling out and filing the appropriate paperwork to get up and running. A lot of it is fun to work on—picking a business name, logo, color scheme and location—but there’s also plenty of legal work that new small business owners need to think about.
Does Your Office Space Send the Right Message to Clients?
Your business makes an impression even before clients or customers get through the front door. No, we’re not talking about your company’s website (though that is important).
Startups Need to Embrace Zero Paid Media Marketing
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. But startups need to remember that even zero paid media doesn’t mean that marketing is free.
Franchise Opportunities and Negative Reviews
You’re researching franchise opportunities and you see a negative review. What does this mean to you as a potential franchisee? What does it tell you about the business?
In Search of the Perfect Fish Oil
When Joar Opheim was growing up in northern Norway, he competed in gymnastics, a sport known for its punishing training regimens. What Opheim didn’t imagine at the time was that, years later, he would move to the U.S. and build a thriving business producing his own high-quality fish oil.
Crowdfunding is Being Oversold
I think so-called “crowdfunding” is being oversold. Many people seem to think it’s going to mean a lot new investment money for U.S. startups. I don’t think so. Not yet. Maybe never.
Branding for Small Businesses
Branding is an essential part of running a business, whether you’re the CEO of a multinational entertainment company or the founder of a mom-and-pop ice cream store with a single location.
Where Are You on the Great Work Scale? Take the Quiz
Have you ever gotten the perfect job, or client, or gig, and after doing the work for awhile, found that it was not anything like you imagined?
Understanding Franchise Territories
When it comes to franchise territories, bigger doesn’t always mean better. Here are tips from Franchise Solutions on understanding franchise territories when considering buying a franchise.
Elements of a Successful Value Proposition Strategy
In order to make that statement functional and useful to you, though, there are certain features you should be sure to incorporate. Your value proposition should not only be clear and concise, it should also be precise, specific, and targeted to your target audience.
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