Startup
Building a Fan Base for Your Franchise Business
During your franchise search, you’ve probably seen photos of long lines at grand openings and stories of people driving from far away when a new franchise location opened just to get a taste of their products.
Entrepreneurial Lessons from Detroit
Guaranteed lifelong employment and the comfortable pensions enjoyed by our parents and grandparents are rapidly becoming a thing of the past. The once-risky path of entrepreneurship seems increasingly less fraught with peril when compared with the ever-present prospect of layoffs faced by regular employees.
Realistic Options for Financing Your Startup
One of the first challenges new entrepreneurs face is finding a way to finance their businesses. You have a great business idea but little money to implement it; and, like every entrepreneur before you, you try to scrounge enough money to launch your startup—your dream.
The Color of Branding
Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender.
Networking for Your Franchise Business
Networking can really help grow your business—including a franchise business. The name recognition your franchise already has can help you gain attention and clout more easily in organizations like the Chamber of Commerce or the Rotary Club, so it makes sense to take advantage of opportunities to speak or to head up committees in these groups.
4 Services You Need When Moving Into a New Office
Moving into a new office can be exciting, especially if you are opening a new business or expanding your organization. The problem is that the prospect of hiring more talented people and bringing in more business might take your attention away from services that should be in place for a successful business environment.
One Simple Copywriting Tip for Startups: Highlight Benefits, Not Features
From afar, copywriting your own website content seems easy enough. After all, you think, no one knows more about your business than you. If you’ve already tried it, chances are you’ve realized it’s a lot tougher than it looks.
The Biggest Problem with No Isn’t the No
One thing that keeps a potentially great entrepreneur or salesperson from succeeding is the word “no.” Hearing that word endlessly when just starting out can be debilitating—but, not necessarily for the reason we might think.
Creating a 140-Character Brand Promise
Can you state your brand promise in 140 characters or fewer? And, more importantly, do you deliver on it? Would your customers be able to answer with your company’s name by simply reading the short, concise description?
Entrepreneurs Dot No Easily Retire
So you’ve successfully sold your business and have received enough money from the sale to become financially independent, no longer having to work for a living.
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