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Shane’s franchisees are motivated to do the same kind of good things for their communities, and by doing so they build a dedicated fan base that helps bring others to the brand. When you have a group of dedicated brand loyalists, they will act as brand ambassadors for your business, helping you grow your business by reaching out to their community to tell them just how great your business is. With the widespread use of social media, positive word of mouth spreads faster than ever. If you have a strong business concept that gives people a reason to love your business, it’ll spread like wildfire.
How do you determine if a franchise has that kind of business model? Look at how customers react to different franchises across the various territories. Do franchises have great reviews online by a group of dedicated customers? Are customers engaging on social media with franchisees and sharing raves about the franchise with their friends? Are there good reasons why fans are dedicated to the franchise beyond the all-important great customer service and products?
Brands that support the causes their customers care about give those customers an extra reason to be loyal. You as a franchisee will be most successful with this method of building your fan base if you also care about those causes. Shane’s Rib Shack started small with just one original location but has since grown to make a bigger difference across the country. If you’re looking for something to be part of, check out Shane’s and see if you’re more than just a fan.