6 Key Marketing Do’s and Don’ts for Your Startup
Marketing is everything these days. You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. Yet I see many entrepreneurs that focus on the basics of marketing too little and too late.
A Franchisee’s Transferable Skills
Do you dream of opening your own franchise business because you’re not happy with your job? It happens. Your boss might be driving you crazy. Your coworkers might be the reason for your malaise. Or it could be that you’re feeling suffocated because you’re not using your skills.
The Most Important Person on the Startup Team
Since Bill Hewlett joined with Dave Packard in 1939 to create what is today one of the world’s largest computer companies, there has been an evergreen debate as to who is more important in starting a tech company: the techie or the business guy?
Small Business Financing: Crowdfunding
Crowdfunding, sometimes also referred to as “how to get strangers to pay for your stuff,” is a relatively new concept. If you’re not familiar with it, popular crowd funding sites like Kickstarter or Indiegogo can help people to fund projects that they wouldn’t be able to get a traditional loan for.
Is a Retail Franchise for You?
Retail franchise opportunities abound, but this is a challenging time to be a retailer. Big Box chains have taken over much of the retail space, e-commerce is increasingly threatening brick and mortar stores, and consumers are more demanding than ever.
Barry Moore: A Veteran in Business
Veterans Day is one of the most important days of the year. It’s a day when we as a nation get to celebrate all that is our military. Not only do I support our veterans, I also help them discover their dreams/goals and watch them come to fruition as they start or expand their business.
How Can I Reduce the Startup Costs of My Small Business?
Retail space… expensive equipment… unanticipated extra costs… these can be significant costs of running a small business. Reducing expenses help maximize the bottom line. Here are some tips on how to reduce the start-up costs of your small business.
How to Balance a Family and a Startup
If you are starting a business venture, pull out the cape and the superhero costume, because there are ways that you can successfully start up a business and spend quality time with your family.
4 Free Channels to Attract New Customers
So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
5 Reasons SBA Loans Make Financial Sense for Small Franchise Businesses
The franchise industry is showing signs of economic recovery after the global financial crisis in 2008. Recent statistics from the International Franchise Association reveal that the industry showed healthy signs of growth in 2012, especially in the food service, hospitality, and construction sectors.
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