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The Color of Branding

By: GoSmallBiz


What do you want your business to be known for?

Color plays an important role in our daily lives, and over time, we’ve developed specific emotional reactions to different colors. These reactions have been shaped since birth and can vary based on geographical location, age, and gender. Color has a direct effect on our mood and how we feel. Research suggests that color can even evoke physical reactions as well. For example, the color Red can increase our heart rate, blood pressure, and respiration.
The best marketers understand color and the emotions they activate. They then use that knowledge to create brand differentiation and build brand recognition. In fact, certain brands and color combinations are so synonymous that color alone can be used to identify the brand even when the company name isn’t present!
Color is such a fascinating tool in conveying and building an emotional connection with its audience. If you want to learn more about color, color theory, and, well, just about anything else related to color, check out color expert Kate Smith’s site: Sensational Color.
To help you think through your choice of colors in your next project, I created this infographic to give you a few ideas. Feel free to download and share!
Color Branding
What colors did you choose for your brand, and why?
This article was originally published by GoSmallBiz.
Published: December 4, 2013

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GoSmallBiz.com offers small business consulting, CEO advice, and an extensive online learning center for small businesses and entrepreneurs. The mission of GoSmallBiz.com is simple – to improve the lives of its customers and give them a better chance at success. The GoSmallBiz business specialists have hundreds of years of combined business experience in both private and public companies, and represent all major industries and professions, including CPAs and specialists in finance, sales, marketing, HR, IT, and operations. Follow the GoSmallBiz on Twitter, LinkedIn, Facebook and Google + for small business advice and best practices.

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