Value Proposition: Differentiate Your Product
Before you can begin writing a value proposition, you must determine what exactly sets you apart from your competition. This is important, as many of your competitors will have the same or a similar customer base, and offer very similar products.
Essential Steps to Launch a Startup, Part 2
Once you’ve identified your product and your market, you can begin building your official business plan. Your business plan is where you outline all of the specific steps you will take as you launch a startup business.
Score High with the MVP Advantage
“The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort.”
Franchising and the Government Shutdown
Will your franchise business plan be affected by the government shutdown? It’s possible.
Don’t Neglect Your Offline Marketing
As business owners, we have to consider all marketing strategies that can earn us new business in creative ways. Far too often, business owners will stick to old methods that may be dying, or throw money at new channels that they don’t fully understand.
5 Typical Business Mistakes to Avoid
I jumped into the world of entrepreneurship a few years back, and it’s certainly been an interesting ride. Don’t let anyone fool you—business ownership requires a lot of hard work. No matter what you do, you’re going to make mistakes in the beginning. However, once you get all the wrinkles ironed out, the benefits of self-employment are numerous.
Why Buy a Franchise Instead of Starting Something Yourself?
If you are reading this, you are thinking of jumping off the treadmill and going it alone. Congratulations! For me, starting a business was the best career decision I ever made. The second best career decision was buying a franchise. Is a franchise right for you, though? That depends.
4 Reasons Corporations Are Attractive to Investors
The key to gaining investors is the ability to convince them of your passion and drive to see the success of your one-of-a-kind business all the way through. Aside from that, though, there are some concrete things that look good on paper to investors that make them…
Dig Into the Customer Experience Before Launching New Products
I’ll bet that most smaller businesses and nonprofits launch products, services, and programs without ever digging into the expected customer or user experience. They may or may not do the due diligence by researching their market’s reactions to names, descriptions, and visuals.
Create a Value Proposition by Knowing Your Target Audience
The next step in writing a value proposition is to identify your target audience and craft your message to them. Too many companies attempt to define their value proposition only in terms of their product. A product on its own, though, holds no value.
Top Articles in This Category
Stay up to date with
