Marketing Your New Business
A Simple Guide to Setting Up and Marketing Your Business on a Shoestring Budget
Nobody counts the number of ads you run; they just remember the impression you make ~Bill Bernbach Every business, at some point or other, has operated on a shoe string or non-existent budget. But of…
The Concise Guide to Writing a Professional Press Release
Probably the most misunderstood aspect of small business marketing is how to create and use a press release. The first thing to understand is the function of a press release, it’s simply to release information…
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed…
Marketing Mistakes That Will Crush Your Growing Startup
Growing a successful business is incredibly difficult. Less than one in five businesses survive after the first few years. A number of factors can contribute to failure, but marketing mistakes are the most common. Too…
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 1
Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed…
Small Biz Interviews: The World According to theSkimm
Every day, nearly three million blog posts hit the internet, published by one of approximately 966 million websites in the world. Ever since the first website went live in 1991, data and content has become an…
How to Harness Your Mindful Brand
For many people who have businesses, the only awareness they have of their brand is what other people tell them. Other people’s experiences. Mindful branding is a personal self-awareness of your brand. How do you…
5 Uncommon Personal Branding Tips for Success
Given the fast-paced digital world that we live in today, it is absolutely essential to have a personal brand. However, just having a personal brand won’t do, you need to have a great personal brand….
How Important is a Logo to Your Business?
You see them everywhere, as you commute to work in a morning, when you go to the gym, when you take the kids to school and so on – literally everywhere. And you will recognize…