• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Submissions
  • About Us
  • Contact Us
  • Feb 2, 2023
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

taxbandits banner
Home / Startup / Marketing Your New Business / Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2
Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2

Valuable Printing Concepts You’ll Want to Know for Marketing: Part 2

839 Views

Aug 29, 2016 By Elaine Fogel

Whether your business or organization uses traditional or digital marketing channels, there’s always a need for printed marketing collateral such as brochures, business cards, posters, and the like. When you’re in charge of ordering printed materials, do you know the common concepts and terms used in the print industry? It helps to understand them so you’ll know exactly what you’re getting.

Here are more of the commonly used printing concepts and terms to get you started:

Color Systems:

We use several methods (or systems) to identify colors in both print and electronic applications. These are the two most common models we use in printing:

Pantone Matching System®

When identifying spot (or solid) colors for print, we use the Pantone Matching System® (PMS), a color coding system for identifying, matching, and communicating colors used by graphic and interior designers, printers, manufacturers, retailers, and customers. For printed marketing collateral, we use Pantone numbers for one-color or two-color offset printing jobs.

PMS numbers have a choice of three letters that follow them to denote which type of paper stock or design effect you prefer. A “C” after the number denotes coated paper stock and “U” refers to uncoated paper stock. An “M,” which is less commonly used, applies to matte paper.

To see samples of Pantone colors, we use Formula Guides or Solid Chips. Here’s what a Formula Guide looks like:

Pantone Formula Guide

One thing to note is that viewing Pantone colors on a digital screen is not accurate – electronic media use different color systems.

CMYK (Process Colors)

When your marketing communications collateral includes full-color photos or images, we use a CMYK formula, which stands for the combination of the following colors: cyan (C), maroon (M), yellow (Y), and (K) black. If you’ve ever watched hardware store personnel mix paint, you probably noticed that they use a formula, adding measured squirts of color to the can. It’s similar for CMYK but without the squirts.

Document Layouts

Document Layouts

Chances are that you’ve heard these terms before.

Portrait

A portrait layout in when the height is greater than the width.

Landscape

A landscape layout is when the width is greater than the height.

There are so many other terms and concepts we use in the printing industry. Perhaps, I’ll write Part III another time.

For information on custom printing options, visit my company’s website.

Do you think learning these concepts is helpful?

Filed Under: Marketing Your New Business Tagged With: Design, Printing

Source: Elaine Fogel

Elaine Fogel

Elaine Fogel

Elaine Fogel is a marketing, branding, and customer experience evangelist, professional speaker, and author of Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success. People in 100+ countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in many publications.

Related Posts

  • Crewzz and Founder Oren Dagan: Revolutionizing the Home Design Landscape
  • 5 Things To Consider When Choosing Product Packaging For Your Food Business
  • 5 Essential Print Marketing Materials for Your Small Business

Primary Sidebar

Random

4 Ways To Bring That Extra Something to Your Next Event

Sep 30, 2021 By John Moran

Why You Need to Dive Deep into Duende

Oct 14, 2013 By Pamela Slim

Setting Bold List-Building Goals (and 3 Lessons Learned Along the Way)

Oct 8, 2013 By Danny Iny

5 Sales Indicators All E-Commerce Retailers Should Monitor

May 9, 2017 By SmallBizClub

6 Ways to Make Your Business Appear Bigger

Jun 8, 2016 By SmallBizClub

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy