When you run a small business, your days can seem a little overwhelming at times. If you run the operation by yourself, you're likely inundated with tasks ranging from customer service to advertising.
Social media marketing is believed to have transformed brands like no other communication tactic has done before. It has significantly altered the elementary nature of the relationship between a brand and its prospective customer.
Social media is one of the most effective marketing channels that are available today. It enables you to make your brand visible to potentially millions of people and establish closer relationships with your target consumers.
I work from home part of the week. As a part-time office jockey, when I do turn up I'm relegated to any open desk/couch space I can find, preferably as far away from the conference table as possible to avoid getting swept away into a planned or impromptu meeting (a congenital fear of mine).
As the world goes digital, brand websites are fast becoming the primary go-to source of information for prospects and consumers, supporting – and in some cases replacing – many key business functions of their bricks-and-mortar counterparts.
If you're a B2B marketer, you're probably already on LinkedIn. With 313 million active members (more than Pinterest and Instagram combined) and 173 thousand new members signing up every day, LinkedIn is the best social network for B2B connections
LinkedIn is a great tool for career building; it has virtually replaced the business card and has become the new way to network for individuals and their businesses.
Content curation is a digital marketing strategy that is becoming increasingly popular with small businesses. Adopted by a number of websites and blogs, it is a simple but effective way that your business can improve both its social outreach and its online presence.
Social media can be one of the strongest boons to your business, but it can also be something that can hurt your prospects when used improperly. Knowing how to set up a strong social media campaign can only be done when you know what NOT to do.
You don't have to be a high tech company to get the web marketing lift that comes from creating an infographic. In fact, there's only one thing you need to have to create a great infographic—a good understanding of your customers.