With more brands moving from content marketing to marketing content, sponsoring articles on blogs and major media outlets are beginning to raise the brows of many marketers.
Today's B2B marketers can't go very far with traditional methods of digital marketing. Social media is one channel that can prove to be a loyalty builder for B2B businesses because customer relationships are not about one-off transactions.
Advertising online can be overwhelming, but it doesn't have to be. Use this quick beginner's guide to learn more about the various advertising options, so you can draw new traffic and customers to your website.
If you want to get brand recognition and clients, offline ads are not enough anymore and neither is paid online advertising. What you need to do is start presenting your business on social networks and being visible there.
I'll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren't these two social media sites the most effective in reaching prospects, customers, and donors?
Remember, social media marketing is a big tent, and is likely to only get bigger in coming years. A highly complex and expansive environment, social works best when it's highly integrated and inherently inclusive, which means you should leave behind the or and embrace the and.
The social media world is becoming more like Baskin Robbins everyday. While there aren't 31 flavors yet, it wouldn't surprise me if we got to that point pretty soon.
With so much attention paid to mobile marketing, it's interesting that PC users click more email links than tablet and mobile device users. So says a recent study by MailChimp.
Let's talk SEO. Patrick Stox, SEO Project Supervisor at Thee Design Studios in Raleigh, North Carolina joins me to discuss SEO marketing strategies and what goes on at a digital agency.
In the world of professional networking, the internet has become the "virtual rolodex" for business people.