Marketing Plans
Marketing is a Revenue Generator, Not a Cost Center
I can’t count how many times I’ve sat in on meetings where I felt compelled to defend my marketing budget. “It’s an investment in growth,” I said, as the others on the senior management team rolled their eyes.
In Marketing, You Eat the Pie One Bite at a Time
No doubt there’s been all kinds of studies done on why we both set and violate our new year’s resolutions each January. I think one of the reasons why resolutions are so seductive and yet so elusive is because they’re too ambitious.
How Branding Debt Ratios Determine a Brand’s Success
The more branding debt accrued, the bigger the challenge to come out from under its weight and move your brand forward. The more branding debt you own the harder it is to differentiate yourself and grow your marketshare.
Going Beyond Blogs with Your Content Marketing
It’s the cry of content marketers heard ’round the world: “Blog often!” Here are five other types of content that you can offer to gain traction online.
Why Are Marketing Efforts Focused on Social, Local, Mobile?
Before we get ahead of ourselves, let’s start at the very beginning (It’s a very good place to start). The ABCs of marketing are turning to SoLoMo as the world increasingly turns to their mobile devices for more than a quick phone call.
6 Reasons Not to Forget About Print for Your Marketing Plan
Print should be a critical or even dominant part of a marketing plan, but it is often forgotten about in today’s digital age. Consider the following examples of how print can be used to your advantage.
5 Creative Ways to Repurpose Old Content
Repurposing content is not the equivalent of microwaving your leftovers that had been sitting in the fridge for ages. Rather, repurposing content effectively, equates more to creating a sort of awesome Poutine with your old ingredients to create a whole new entire dish.
The #1 Goal for Marketing in 2015
Soothsayers and experts will have plenty of marketing advice for you as we head into a new year. Topics will cover social media marketing, content marketing, mobile marketing, etc. and ad nauseum.
5 Best Ways to Get Your Brand Noticed in 2015
It is important to properly allocate resources for a cross-channel strategy that aligns with your overall business objectives. Every solid PR plan starts with a cohesive strategy. To ring in the new year, here are the top five key ideas to consider when creating a proactive digital communications strategy in 2015.
Holiday Retail 2014: Anytime. Everywhere.
Does Santa use GPS? Is Rudolph an Apple or Samsung fan? Some questions might never be answered. But one thing is clear: despite global warming, each year the holiday shopping and advertising season starts earlier and earlier. And its ever-growing presence on our mobile screens and social networks only grows faster and faster.
More from Marketing Plans
Top Articles in This Category
Stay up to date with
