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Home / Archives for Sales and Marketing / Marketing Plans

Marketing Plans

Change on the Horizon: How B2B Marketing Will Transform in 2020

Feb 12, 2020 By Adhere Creative

Times, they are a-changin’. Those of us in marketing know all too well how true this is. It’s okay, though—change is an essential part of growing. In marketing, especially, new innovations represent an organic shift in societal trends and preferences. We update our tactics because people evolve, and our goal is to reach them. So, […]

Filed Under: Marketing Plans Tagged With: B2B, Marketing, Trends

Grow Your Business in 2020: 9 Critical Strategies Exposed

Jan 30, 2020 By Brian Mikes

In this article we’re going to talk about 9 critical areas of your life and business you should be focusing on this year. By focusing on these specific areas, you will help your business grow by leaps and bounds. Some are hard. Some are easy. Some require you to make changes… and others require you […]

Filed Under: Marketing Plans Tagged With: Growth, Planning

5 Elements of a Marketing Plan to Energize Your Business

Jan 16, 2020 By Emerson De Oliveira

With a booming economy and the rise of companies moving online, there’s never been a better time to seize the moment and take the leap into business ownership. However, building a business from the ground up is no walk in the park. As an entrepreneur you are focused and efficient with your planning. You work […]

Filed Under: Marketing Plans Tagged With: Marketing Plan, Target Market

Metrics That Matter

Jan 13, 2020 By Drew McLellan

One of the most famous quotes about advertising is from a merchant named John Wanamaker and he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Back when I started in the business much of the work we did was difficult to measure all the way […]

Filed Under: Marketing Plans Tagged With: Analytics, Data, Marketing

Mini Marketing

Dec 16, 2019 By Drew McLellan

The list of marketing tactics that you can use to reach an audience is staggering. The different ways you can slice and dice humankind into different audience segments is never-ending. The stories you can tell and the messages you can deliver are countless. And that’s exactly what is ruining your marketing. The truth is there […]

Filed Under: Marketing Plans Tagged With: Marketing, Niche

How I Improved the Memorability of My Brand with This Simple Change

Dec 12, 2019 By Jeff Bullas

Brand… What does this word mean to you? A brand is recognizable. Memorable. Trustworthy. Brands penetrate society at every level. They create trends. Influence lifestyle. Determine spending patterns. As much as we convince ourselves we are in control. That we rationally determine our journey in life, the things we do, and the products we buy. […]

Filed Under: Marketing Plans Tagged With: Branding, Domain, Website

How a Fitness Instructor Uses Texting

Dec 11, 2019 By Brian Mikes

How would you use SMS Messaging in the fitness arena? Everyone needs exercise, right?  Right! This is nothing new, doctors have been saying it for years and now it is even trending. Well, Ana Ferris, owner of Baila Comigo Dance Fitness Studio, has found a way to get paid to exercise. Ana found a way […]

Filed Under: Marketing Plans Tagged With: Communication, Marketing, Mobile, Texting

Take a Stand

Dec 9, 2019 By Drew McLellan

My idea of a great shampoo is the bottle that’s on sale for $1. But this past weekend, I spent $6 for a bottle of Dove for Men+ Care. Why the big splurge? It had nothing to do with my hair and everything to do with my heart. More than ten years ago, Dove’s agency […]

Filed Under: Marketing Plans Tagged With: Marketing, Purpose

How to Tick Off Journalists with Your PR

Dec 5, 2019 By Elaine Fogel

Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]

Filed Under: Marketing Plans Tagged With: news, Public Relations

Content Marketing: A 2-Way Connection

Sep 27, 2019 By Drew McLellan

When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]

Filed Under: Marketing Plans Tagged With: Communication, Community, Content Marketing

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