No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there does not want to buy what you sell or buy it from you. One of the most glossed over aspect […]
Marketing Plans
Get Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it will be targeted? The answer to all of these questions comes from crucial market research. Big companies normally invest a […]
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which are too difficult, costly, or unmanageable? A marketing plan can help reach your strategic objectives. Yet, you may still experience […]
Want to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the same marketing principles as you would do online or over a larger area as this is more specific in nature. […]
How to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than ever to create and maintain a strong brand presence that appeals to customers while standing apart from the sea of […]
Avoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A recent study from Bospar (a PR firm in San Francisco) revealed that marketing clichés repel—not attract—constituents and customers and that […]
Why the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability to expand your business. Research by Interbrand shows a strong correlation between the consistency of branding and the revenue a company earns. […]
How Good is Your Brand Reputation?
How do you know if your organization’s brand reputation is a good one? Have you ever evaluated it? Your brand reputation is determined by how your market segments (audiences) perceive your organization. Those with strong brand reputations typically share the following characteristics*: Trustworthy Honest Transparent Open to improvement Ethical Respectful Law-abiding *From Beyond Your Logo: 7 […]
The Mechanics of a Successful Webinar
A while back, we focused a series on the channels too critical for you to ignore in 2019 and one of those channels was webinars. We covered the basics then but now I want to get into the mechanics of executing a webinar well, so when you’ve got your content ready, you get the biggest […]
A Brief Story of How the Wrong Restaurant Marketing Strategies Can Make Your Restaurant Unpopular
Since you surely follow restaurant marketing strategies that have been well thought out, naturally there’s no way your restaurant will fail. However, there are many bumps on your road to success and if you are not careful enough, chances are you might trip up. At the customer’s mercy All restaurant marketing strategies must apply one […]
