Garnering media coverage today can be challenging. Sure, you can flood the Internet with social media posts and upload news releases through online services, but, there’s no guarantee that journalists will pick up your story. The only way to do that is by contacting specific journalists who write about similar content. Yes, you’re going to […]
Marketing Plans
Content Marketing: A 2-Way Connection
When you hear the phrase content marketing what does it mean to you? If you’re like most B2B marketers, you may be associating that term with a combination of email campaigns and educational content. Most brands use gated (you have to trade your email address to access the content) content to build their email list […]
The Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about anyone to claim and prove authority and expertise. But it takes well-researched personas to create successful content. In looking at […]
9 Ways to Use Pull Marketing When Push Doesn’t Work
More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. This is called inbound marketing, where customers are pulled to you, rather than feeling accosted at every turn by your brand messages via email, newspapers and […]
Take a Stand
How consumers interact with the companies they do business with, and their expectations of us evolve and are a direct reflection of our culture and core beliefs as human beings. That could not be more evident than today. A study (it’s done every year) called the Edelman Earned Brand Study is one of the most comprehensive pieces […]
4 Simple Ways to Capitalize on Fitness in the Age of the Influencer
Fitness influencers are everywhere these days, and for good reason. Marketers are spending between $1,000 and $10,000 a year on influencer marketing, which means that the field is yours for the taking. Do you want to start making a living off of your workout routine? Then why not take to social media and see if […]
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day, our tolerance levels may fluctuate. However, in the marketing world, some offenses can annoy customers or prospects to the point […]
Should Your Brand Take a Stand?
Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The reaction to the campaign was immediate and loud. The media exploded, social media couldn’t get enough of it, politicians tweeted […]
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You could buy an entire HOUSE from the catalogue! At the time, it was so revolutionary that many people called for […]
Do You Think Your Marketing is Ethical?
If I asked your customers whether your marketing is ethical or not, what do you think they’d say? If you’re unsure what “ethical marketing” is… “Ethical marketing refers to the application of marketing ethics into the marketing process. Briefly, marketing ethics refers to the philosophical examination, from a moral standpoint, of particular marketing issues that […]
