Attention spans are growing shorter by the second Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. Eight seconds to reach someone in most any medium. Ouch! Growing weary of paid advertisements We have grown more than a bit weary of most […]
Marketing Plans
Make a Plan to Promote, and You Will
When do you plan to promote? When you treat your business with professionalism you will get professional results. You must make a PLAN if you want to promote!! A Plan to Promote The key word here is PLAN! All successful businesses plan for their goals and work at home distributors should be no different! This content is […]
How to Write Case Studies So Humans Can Understand Them
Hi there. Fellow human here. Ever come across a case study that’s so complicated you have to re-read it five times? You’re not alone. That’s because it’s legit really hard to distill complex projects into simple stories. But it’s worth it. This post outlines ten tips for writing case studies—from planning it out to writing, editing, and finalizing […]
Why Your Small Business Should Care More About Branding
Your brand is more about how people see your business than how you present your business. While there are some things you can do to change people’s perceptions, many businesses don’t fully understand branding or have limited time to put into it. Small businesses may struggle to find the time and resources to get the […]
4 Must-Have Competencies for SME Marketers
Small business marketers are very different from their colleagues who work in large companies. The former often work alone or at most with one or two colleagues and are responsible for the marketing framework in which they work. The latter are integrated into teams based on specific expertise and work within an imposed marketing framework […]
Today’s Version of Word of Mouth Marketing
Previously, we talked about influencer marketing, which is a combination of old-school PR and word of mouth, with a technology twist. Today, anyone can create a position of authority, build a community around them and, as a result, be an influencer. There are the influencers we’ve always known, like athletes and actors, but more interesting […]
5 Essential Steps to Take When Sponsoring an Event
With the right steps, sponsoring an event can skyrocket success for your business. Well-executed event sponsorships leads to increased exposure, improved reputations, and bolstered sales for organizations of all kinds. To ensure that you get everything you need (and more) out of your next sponsorship, take these steps for sponsorship success. Ask the Right Questions […]
Who is an Influencer?
Here are some truths we need to grapple with in today’s economy: Consumers trust word of mouth recommendations from family and friends more than advertising Consumers trust recommendations from perfect strangers more than advertising Anyone can create a position of authority and attract a community if they demonstrate expertise, credibility and consistently produce content to […]
Are You Forgetting the Xennials?
For the past several years, the world has been obsessed with Millennials. Employers grouse about them, marketers try to understand them, and Gen X parents hope their kids don’t become the stereotype. The general demographic cohort that we have labeled the Millennials were born between the early 80s through the early 2000s. That’s a considerable […]
4 Common Misconceptions About Creative Content You’ll Want to Avoid
When we think of the words ‘creative content,’ we may immediately picture global campaigns from huge well-known brands: innovators like Walmart, Spotify, and Netflix that shake up the industry and change the game. These juggernauts continue to create iconic content that is justly celebrated and pulls in prestigious awards. You might be thinking: these campaigns […]
