Sales and Marketing

a business owner smiling at positive online reviews

How Online Reviews Can Aid Small Business Growth

In today’s competitive digital world, small businesses often struggle to get noticed and grow. One powerful tool they can use is online reviews. Online reviews are comments and ratings that customers leave on the internet…

the art of video marketing

The Art of Video Marketing: 7 Essential Things to Consider

Content might be king, but video content is the king of content, at least for now. Consumers love videos and respond strongly to video marketing. A recent study by HubSpot and Wyzowl found that 96%…

a team strategizing success

Keyword Intent: The Key to Unlocking SEO Success

Keywords are a vital part of search engine optimisation and digital marketing as a whole. Keywords are specific words and phrases weaved into content to improve how it ranks in search engine results pages (SERPs)….

sand falling in an hourglass

Make Time Available for Selling

Time available for selling is a critical issue for everyone in sales. But there are many things, both necessary and unnecessary, that distract from that time. Thinking of sellers chained to their desks, constantly on…

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Using Magento 2 Extensions For Limited-Time Price Visibility

In the fast-paced realm of e-commerce, where attention spans are fleeting and consumer choices abound, the art of capturing and retaining a customer’s attention has become a strategic imperative. One powerful tactic that has proven…

a dial turning leads to the max level

7 Reasons Your Small Business Is Losing Leads

Lead loss is a significant hurdle for small businesses as it substantially influences overall success. This problem occurs when the potential leads generated by the business fail to convert into customers. In this guide, we…

infographic highlighting the complexities of selecting a domain name

Domain Branding: Elements of an Effective Name Selection Strategy

Finding a compelling domain name as part of a strategic domain branding effort is crucial for businesses or individuals seeking a strong online presence.  This significance is highlighted by the fact that, as of October…

calculating the customer's budget

Trying to Figure Out the Customer Budget

“Do they have budget?” is a fundamental qualifying question for every seller. We have all sorts of tricks/techniques for determining the customer budget. There’s the old standby, “What were you planning to spend?” Alternatively, the…

a group of young individuals using apps on their phones

6 Proven B2B TikTok Lead Generation Tips

TikTok is a visual platform that has a massive user base and is more popular among youngsters. TikTok is successful in grabbing the attention of the audience consistently due to its user-friendly interface, a short-form…

web-scraping tools

Is Web Scraping a Large Business-Only Tool?

Large businesses prosper because they understand the value of data. No wonder, then, that they have exorbitant funds set aside for data gathering and analytics. Luckily, the rise of web scraping services means the insights…

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