Sales and Marketing

worker installing solar panels

Leading the Solar Revolution: Rich Feola Explains How Solar Exclusive Unearths High-Value Leads

In the world of solar sales, finding warm leads is akin to striking gold. While traditional door-to-door sales have long been a reliable technique, the real treasure trove lies in high-value leads. This is precisely…

a woman using chatGPT to boost sales

Using ChatGPT to Boost Sales: Taming the Wild Side of AI

ChatGPT is becoming a crucial tool among modern marketing teams and sales professionals all over the world. However, some salespeople are still wary about using artificial intelligence (AI) platforms, discouraging them from incorporating the tool…

a colorful promotional autumn display in a store

3 Tips for Promoting Fall Deals in Your Shop

As seasons change, trends come and go quicker than ever before. When running a retail business, getting customers in your door is important. Here are some tips for promoting fall deals in your shop. Start…

Quashing Cognitive Bias: Then and Now 

“All truths are easy to understand once they are discovered; the point is to discover them.” —Galileo  It’s now universally accepted that the Earth orbits the sun every 365 and one-quarter days. However, approximately 400…

a well earned business handshake

Ditch Hustle-and-Grind Sales Tactics and Get Real

Just because something worked in the past doesn’t mean we’re tied to using it forever. It’s time for those of us in business to leave hustle-and-grind sales tactics in the dust where they belong. So…

a business owner talking with customers

Why We Have Trouble Talking to Customers

As sellers, our job is talking to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free buying…

a team reviewing a sales performance report

How to Boost Your Sales: 5 Tips

If your business is looking to boost its sales in the next few months and sustain this boost for the long haul, you have come to the right place. This guide will share the best unique…

business owner talking to a customer

How to Talk to Customers 101

As sellers, our job is to talk to customers. But apparently we do a very bad job at it. Research report after research report say the same things: The majority of customers prefer a rep-free…

a customer looking at product labels

How To Choose The Right Label Material for Your Product

Product labels are a consistent feature across all industries. It is vital for reflecting the necessary information and details of a product as well as the manufacturer or distributor. And when one considers the large…

a tik tok influencer

Leveraging TikTok Influencers: Strategies for Small Business Growth

In today’s digital age, small businesses have an unparalleled opportunity to reach vast audiences with the help of social media platforms. One such platform, TikTok, has proven itself as an influential tool for entrepreneurs and…

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