Run and Grow
Customer Experience Versus Customer Service
One of the latest phrases that is being used is the customer experience. There is certainly a customer experience anytime a customer or potential customer interacts with the company. The following paragraphs outline some of…
Small Biz Interviews: Anything But Your Average Hardware Store
There are few hardware stores that can brag of hosting 300-person art shows or can claim they have a pot-bellied pig parked in the backyard. Fewer still can be spotted in the background of Alexander…
How to Get More Qualified People to Submit Their Resumes
The Internet and digital technology have made life and work easier for most professionals except recruiters. It certainly made the application process more convenient for job seekers and there lies the problem. With so many…
Follow These 4 Steps for Fool-Proof Hiring
Are you starting a new business, or getting ready to start one? One of the first questions you’re likely to have is how you go about hiring good people. If you’re not asking this question,…
Who Cares About Customer Loyalty?
Repeat customers, raving fans, angry backlashers, commodity shoppers. Oh boy, what a range of loyalty these represent. And in your years, you may have experienced all of these. Here’s another way to look at the…
Top 5 Interview Questions to Really Get to Know Your Candidates
In general, interviews only last between 30-45 minutes, so you have a relatively short period of time to find out about your candidates and make a decision on who to hire. The wrong hiring decision…
Should You Pay Employees Hourly or a Salary?
If you currently employ W-2 workers in your small business, or you are looking to hire top talent in the future, you’ll likely be faced with the decision on whether to pay employees an hourly…
Don’t Neglect These Trademark Basics to Protect Your Product
When it comes to intellectual property, protection is more than just in a name. Trademarks are anything that can indicate to consumers that a product originates from a specific source. Brand names and slogans are…
What Wedding Photography Can Teach You About Business Agility
All businesses share certain qualities, but you might be surprised that wedding photography covers a wide range of similarities to most small businesses. A full calendar, strong social skills, uncertain finances, cutthroat competition and expensive,…
The Value of Feedback: How Talking to Customers Can Drive Innovation
As an entrepreneur, seeing your product gain traction for the first time is a rush. The early years of ContextMedia were some of the most exciting. During the summer of 2006, as rising juniors in…
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