Leadership
What Are the Basic Essentials of Strategic Management?
Strategic management is referred to the process of specifying the objectives of the brand, developing policies and modelling ways to achieve the objectives, to ultimately allocate the resources to apply the plan. It is considered…
Why Employee Experience Needs More C-Suite Attention
Business leaders recognize the importance of customer experience and how it affects the success of their company, but what about employee experience? Over 80 percent of executives agree that employee experience is important, but only…
Best Practices for In-Person Business During a Pandemic
While many start the reboarding process, prepare to go back to work, or simply increase their interactions with others out of business necessity, it’s still important to remember that following safety protocol for COVID-19 is…
6 Ways to Keep Your Small Business Thriving During the Pandemic
2020 brings with it some unique challenges for the small business owner. Most small establishment owners and operators probably didn’t think they would ever have to contend with something like Covid-19. Still, we have to…
The Pivot Pandemic: How Small Business Owners Adapt
As COVID-19 sweeps the globe, humanity is left clambering to adapt. No one is exempt. Our hearts go out to those directly impacted by the virus – especially its victims and their loved ones. And…
How to Fix an Under-performing Sales Team
“Our leads are not convinced that our product works” “People are working from home. That’s why I have not been able to close leads” “Till we have the new version of the product ready, our…
Doing the Impossible Starts with Rose-Colored Glasses
“Most professionals aren’t as good as they think they are. And that may be the secret to their success. I’ve come to believe that their belief in themselves is why they’re successful pros—and why I’m…
5 Essential Tips to Manage a PR Crisis
Every business is vulnerable to a PR crisis or issues that are impossible to predict. The current pandemic is an obvious example, but even in “normal” times, crisis management can be needed for issues as…