Leadership
I’m Not Your Sweetie, Honey, or Darling!
I recently had a call with a representative in the billing department of a vendor who provides technology services to my business. Before I go any further, think of the expected tone of a customer…
10 Questions to Assess Your Motivational Skills
Motivated teams are the key to success at every startup, yet I still know entrepreneurs who gave an inspirational speech to kick off the quarter but haven’t been heard from since, or don’t realize that…
5 Simple Ways to Build a Loyal and Engaged Staff
As a business owner, you’ve probably spent a lot of time developing a set of core values for your company. You may have also developed a mission statement to direct your enterprise toward bigger and…
7 Critical Keys to Small Business Employee Loyalty and Retention
There’s a great scene in “Casablanca” where Sam, the piano player, gets the opportunity to move to a rival nightclub and perform for a lot more money: Rick (Humphrey Bogart): Sam, Ferrari wants you to work…
6 Steps to Get Your Business Startup on Track for Long-Term Success
It’s easy to think about startup businesses and consider the success or horror stories, but what about the average startups? The hard and bleak reality is that the majority of small business startups fail. So, to…
Branding Cows or Branding Business: Neither is Easy
We’re talking about brand strategy here. Not advertising, and certainly not an easy grasp for amateur marketers. So how developed is your company’s brand? Is your message clear, concise and consistent? There is a process…
10 Characteristics of Transformational Leaders
In a previous article, we discussed how leadership impacts your organization’s ability to grow. Now let’s discuss some of the characteristics that leaders need to impact the growth of their organization. There are certain core characteristics…
10 Ways an Entrepreneur Can Build a Winning Culture
If an entrepreneur can’t build a culture of excitement and commitment at a startup, the chances of long-term success are negligible. It simply doesn’t matter how great your solution is. Every investor knows this. That’s…
How to Capitalize on Evolving Cultures in Creative Businesses
The inherent complexity that underpins today’s digital products seems to have put an end to the age of the arrogant leader with the killer instinct. In past decades, it was this person who ruled so…
Being Interesting
Millions of people hours are spent every day confronting the issue, “How do we get our customers to be interested in us?” Marketing spends millions in content strategies, overlaid with all sorts of promotion programs….
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