Small Biz Interviews: The Parachute Principle
It makes sense that Ariel Kaye moved to LA from The City That Never Sleeps to launch her direct-to-consumer bedding line Parachute. After a decade embedded in the New York City ad world, Kaye decamped to Venice Beach, a healthy move that went hand-in-hand with the brand’s core ethos: sleep well, live well. At Parachute,…
Read More5 Office Party Themes Your Employees Will Love
Anyone who has worked in an office is familiar with the monthly shuffle into the break room to sing a quick happy birthday and partake of waxy grocery store cake. These types of celebrations are very common and widespread – but that doesn’t necessarily mean that employees enjoy them. As a matter of fact, brief…
Read MoreProper SEO for a Product Page
If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for…
Read More5 Valuable Tips for Startups Harnessing Social Media
Social media is a dream for startups if utilized to its full potential. Essentially, it allows a company to reach millions of people on a shoestring budget. Luckily, most of us today have dipped a toe in the vast ocean that is social media. But, running a company account on any platform is vastly different…
Read MoreRegistering & Filing: Choosing Which States to File In
The temptation to go national out of the gate when launching a new franchise will be strong. If you haven’t filed in a registration or filing state, you are not allowed to talk to interested parties in that state. Even for a small operation, the possibility of turning away prospects in a neighboring state will…
Read MoreTop 10 Restaurant Marketing Blogs to Follow in 2016
As an independent restaurateur, we are always trying to find resources that can help us improve our operation. However, we don’t always have the time needed or wanted to search for these resources. So I thought I would share some of the resources we regularly follow to save you some time. While you can spend…
Read MoreTop Online Custom Product Design Tool & Software Providers
Product design software has emerged as a must-have tool for e-commerce companies and printing agencies all over the world. The competition that printing companies and e-commerce face these days need to be dealt with innovation and by providing unmatched user experience. Offering the liberty of creating personalized designs on different products like t-shirts, coffee mugs,…
Read MoreHow to Battle the Dragon AND Avoid the Encounter
Sometimes a competitor is just too entrenched, too strong, too well equipped to directly face in battle. At least that is the conventional wisdom. Yet, there are constant examples of new entrants into a niche that grow, prosper and sometimes even become dominant. So when do we know which course to take? Quietly abandon a…
Read MoreSales Tax Non-Compliance: What’s Your Exposure?
An entrepreneur’s dream is to start her own business and witness it grow. First, she wants to see it grow locally. And then, she may see it grow statewide. Whether the company is a small retail operation or a cutting edge technology company, the next step up may be overwhelming as the business begins to…
Read More5 Offline Marketing Tips That Could Save Your Startup
No advice, no demand, no plan, no forecast and no budget. Or it is the opposite problem—growth is too fast to cope with. Whether it’s the aforementioned or the latter, they are just some of the reasons why 90% of new start-ups fail. So what are the other 10% doing to survive and thrive? They…
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