How Hiring a Diverse Team Will Strengthen Your Company Culture
I’m a female CEO—apparently a rare breed these days. Even rarer perhaps is my leadership team, which is 50 percent women, and that of the 31 people on staff at my financial technologies startup, 50 percent are women. That said, my development team is all male, a fact my CTO and I are working hard to…
Read More10 Work Incentives to Attract and Retain Top Talent
You might have started your business on your own, but you won’t keep it running that way. Every good business needs a team of talented workers behind the scenes, making all the magic happen. If you’re like most business owners, you’ve probably realized building that dream team can be a struggle. It takes a lot…
Read MoreWhat You Need to Know About Invoice Financing
Banks have been in business for a long time and they have only gotten more powerful as they continue to consolidate their hold on the nation’s wealth. Even after the 2008 financial crisis, Forbes reported that 5 major banks held almost half of the U.S. banking industry’s financial assets—up 400% from the early 90s. The point: Banks are…
Read More5 Steps to Maximizing Your Startup Cash Flow Runway
Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the next refueling from investors. Desperate entrepreneurs…
Read MoreReasons to Closely Evaluate the Cost of Your Web Hosting Provider
In April 2015, there were 15,225 businesses offering Internet hosting services within the United States. Over a year later, that number has only increased. With a range of options that large, it is difficult to assess which provider offers the best package for your small business. In fact, in a recent survey, 42 percent of…
Read MoreCall Recording Consent and Ethics
Good businesses genuinely care about each and every interaction that they have with their business partners, associates, and customers. Regardless of who answers the phones, the message should be delivered clearly and concisely. These phone lines serve as another entryway into the business, so it’s important that each and every call is answered in a…
Read MoreHow to Get the Most Out of an Employee’s Final Two Weeks
Employee turnover is going to happen. No matter who you hire or how well you treat them, there is always a risk that, at any moment, one of your employees is going to give you a piece of paper or send you an email that announces their resignation. When that happens, it can cause problems…
Read More10 Clues That You Aren’t a Leader
I really know what makes you a leader. I’ve seen dozens of quotes and hundreds of articles, and I took a course on leadership in business school. But leadership depends so much on context and style that it’s hard to make any universal statements that aren’t just empty clichés. What I do know, though, is…
Read MoreFocus on the Customer Journey, Not Their Buying Journey
Over the years, we’ve made some progress, shifting our focus from our Selling Process to the Customer Buying Journey. We’ve finally recognized the customer is in control—funny, I always thought they were. We know that focusing on their Buying Journey, aligning our Selling Process with their journey is critical to our success (selfishly speaking.) We…
Read More4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may be letting potential leads slip away by ignoring certain marketing pursuits or failing to integrate them with you inbound marketing…
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