• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Advertise
  • Submissions
  • About Us
  • Contact Us
  • Feb 26, 2021
  • Startup
    • Creating a Plan
    • Funding a Startup
    • Franchise Center
    • Getting Your Office Ready
    • Making Your Business Official
    • Marketing Your New Business
    • Personal Readiness
  • Run & Grow
    • Customer Service
    • Human Resources
    • Innovation
    • Legal
    • Operations
    • Risk Management
  • Leadership
    • Best Practices
    • Communication
    • Green Initiatives
    • Open Culture
    • Strategic Planning
    • People Skills
  • Sales & Marketing
    • Advertising and Lead Generation
    • Marketing Innovations
    • Marketing Plans
    • Online Marketing
    • Relationships
    • Sales Activities
  • Finance
    • Budgeting and Personal Finance
    • Payments and Collections
    • Tax and Accounting
    • Pricing Strategy
    • Working with Investors
    • Working with Lenders
  • Tech
    • eCommerce
    • Hardware
    • Software
    • Security
    • Tech Reviews
    • Telecom
  • Shop

SmallBizClub

Helping You Succeed

efile4biz banner
Home / Technology / eCommerce / Proper SEO for a Product Page
Proper SEO for a Product Page

Proper SEO for a Product Page

307 Views

Nov 8, 2016 By Elvin Web Marketing

If you’re running an e-commerce website, you need to ensure that each and every page on your website fulfills SEO criteria that search engines look for and reward. The difference between an unoptimized page and an optimized one is obvious; more successfully completed transactions and more money in your pocket. An ecommerce site optimized for the search engines generates more traffic and engages visitors, increasing their chances of becoming buyers.

Implement these SEO tips on your product pages, and reap the benefits. This is a great time; the holiday season will soon be on us.

Before you get down to the interesting task of optimizing your product pages, you need to have a plan in place. This calls for some research to audit the existing status of SEO of your website. You can use free online tools or better still, commission the services of search engine optimization company. A good SEO company has the experience and offers the invaluable advantage of human insight. Common SEO errors include broken links, faulty scripts, duplication of content, absence of tags, missing images, etc.

Analyze the existing keywords and also their placement on the product page. Are they present in the page title, product heading, subheadings, and copy? How does your choice of keywords stack up against keywords targeted by competitors who are doing better than you? You will need to strike a balance between keywords’ search volume and the fight for those keywords. Choose your SEO battles carefully. In these battles, long tail keywords are your best friends. A well-thought out content strategy for promoting your product pages will boost the SEO appeal of your product pages.

Here are steps to take for basic product SEO

  • Add an engaging title. Try focusing on the product name. You should include the manufacturer’s name if possible. If your product has a id number, product number or other identifying number, include it. Many people search for those identifiers.
  • Add a proper description of the product. Don’t use the manufacturer’s description. If you did, you wouldn’t be the first. Or the hundredth. You want to avoid duplicate content.It is a signal to Google that the page is of low quality. Using your own unique content will give you a leg up over the other websites that lazily duplicate the manufacturer’s content.
  • Add a meta description that attracts. Using a keyword rich, original meta description will help your page stand out from the competitors. Make sure to add a call to action and a couple features that distinguish either the product or your company.
  • Add images with proper ALT text. Include the product name in at least the main product image. If you have other images for the product, change up the alt tag slightly.

SEO for Temporarily Unavailable Products

Do not make the mistake of deleting pages if products go out of stock. Google hates dead links, and you’ll be left with the chore of setting up the page again once the product is available. Consider adding the same product with different colors. You can direct visitors to other products in the same product category. Let users know when they can expect the product to be back. Use the opportunity to get email addresses to send the information. Build your list!

SEO for Discontinued Products

If an upgraded or an improved version replaces an existing product, then use a 301 permanent redirect to let the search engines know that you want the SEO gains of the original page to be transferred to the new page. Or you can send the visitor to the main category page for the product. If neither of these options is available, then delete the page and the URL and use a 410 status code to inform visitors that the page is gone for good.

Filed Under: eCommerce Tagged With: SEO, Website

Source: Elvin Web Marketing

Elvin Web Marketing

Elvin Web Marketing

Elvin Web Marketing is a marketing agency for the small business owner, helping local businesses take advantage of the web & use it to their full potential. EWM is constantly looking at new ways for businesses to utilize the web to their advantage, and shares advice on everything relating to online marketing for small business.

Related Posts

  • Make These 5 Small Changes & Watch Your Website Grow
  • Are Header Tags Important for SEO?
  • 7 Boring SEO Tasks You Can Automate to Save One Day Per Week

Primary Sidebar

efile4biz banner

Random

5 Tips To Enhance Personal Injury Compensation

Feb 26, 2021 By Peter MacCallister

How to Make Disabled Employees Feel Confident at Work

Feb 26, 2021 By Ed Smith

5 Essential Skills Every Sales Rep Should Have

Feb 26, 2021 By Devin Caldwell

does-your-customer-understand-your-differentiation-

Are You Really Differentiated?

Feb 26, 2021 By Dave Brock

5 Things You Can Do Right Now To Improve Your Mental Health

Feb 26, 2021 By Wagepoint

efile4biz banner

Footer

About Us

Small Biz Club is the premier destination for small business owners and entrepreneurs. To succeed in business, you have to constantly learn about new things, evaluate what you’re doing, and look for ways to improve—that’s what we’re here to help you do.

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Copyright © 2021 by Tarkenton Institute, Inc. All Rights Reserved | Terms | Privacy