The Case Against Storytelling in Content Marketing
My industry colleague and friend, Douglas Karr, inspired me to take on this topic. It’s been a subject of conversation I’ve had for a number of years at conferences and industry events. He poignantly points out, “That Not Every Content Strategy Needs a Story” and I wholeheartedly agree with him. He makes a very poignant case…
Read MoreWhy Every Business Owner Should Have a Rainy Day Fund
Even if trading is very successful for your business, you can never be too sure of what dangers lie ahead. If your sales begin to dry up, running costs skyrocket or an unexpected expense messes up your balance sheets, it pays to have a little insurance. To weather a coming financial storm, consider setting up…
Read More3 Habits of Highly Successful Startup Founders
Starting a business is never easy. You are often the only person in the company, which means that you will have to wear multiple hats. Customer service problem? It’s up to you to fix it. Supply chain problem? You again. Complaints being posted on your social media sites? Yep, that’s you too. It can often…
Read MoreThe Tax Cuts Jobs Act Temporarily Expands Bonus Depreciation
The Tax Cuts and Jobs Act (TCJA) enhances some tax breaks for businesses while reducing or eliminating others. One break it enhances — temporarily — is bonus depreciation. While most TCJA provisions go into effect for the 2018 tax year, you might be able to benefit from the bonus depreciation enhancements when you file your…
Read MoreIs Social Media Marketing Really Effective?
It’s hard to believe that social media has been around since 1997 when the earliest networking site, SixDegrees launched! (It doesn’t exist anymore.) During the 2000s, we saw many of our currently favorite sites appear. Now, let’s look at the number of users each site has: LinkedIn: 500 million users (Jan. 2018) Facebook: 2.072 billion (Jan.…
Read MoreWhat Will Make an Inbound Marketing Campaign Successful in 2018?
The year 2017 was a landmark year for digital marketing, in which many brands suddenly “awakened” to the need for great content that attracts customers instead of interrupting them. Thus, content overload worsened…and a lot of good stuff ended up being ignored. So, if you’re looking to break through in 2018, your inbound marketing campaigns…
Read More7 Essential Tips for Starting Your eCommerce Business
New e-commerce businesses are popping up in every corner of the Internet for a few reasons: They’re simple to set up, they can be very inexpensive to create and maintain, it’s possible to reach customers all over the country (or the world!), and online shopping is becoming more popular every year. 80% of people who…
Read MoreAre You Using This Clever Facebook Strategy to Boost Your B2B Sales?
Most of us have developed at least fair skills at Google searches, but for many small business owners there may be a search platform that will pay far quicker dividends than Google. I’m talking about Facebook. Searching Facebook is, in many ways, the same as searching Google – at least for people, places, and keywords.…
Read More5 Hottest Franchise Options for Veterans and Why
According to the International Franchise Association (IFA), veterans own one out of every seven franchises in the United States. Why? Franchising allows veterans to translate the very same skills and knowledge gained while serving our country into a long-term profession. Veterans are trained to work and serve within the system that is the military. No…
Read MoreAn Experienced Coach Has Seen Your Movie Before
Business coaches come in all sizes and shapes. Entrepreneurs will have a relative willing to devote time, a school friend with business experience, professionals who charge for the service, investors with a reason to promote your success and more. But by far the best coaches are those that have lived through the process you’re going…
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