How Philanthropy Can Boost Your Business
When a lot of people hear the word “philanthropy,” they think about the 1%, America’s multi-millionaires who have all the money they need and can afford to make large donations to their favorite charities.
Read More 5 Customer Service Tips to Prepare for the Holiday Rush
Ah, Black Friday, the day after Thanksgiving, quite possibly the busiest shopping day of the year. Even if you’re not a retailer, read on. There are lessons here that can be applied to any business that experiences a “busy season.”
Read More How to Successfully Hire the Right Attorney for Your Small Biz
Previously, I’ve written about how professional advisors are an ace in the hole for small businesses. Many of you have responded by inquiring how to choose and work with the right attorney for your small business.
Read More Is This Partner Arrangement Fair?
I get these emails, summarizing one side of an argument, asking me to guess or comment on fairness. For example, in an email I just received, the one asking me has worked for 18 months “with significant intellectual contribution.”
Read More Do You Have That Entrepreneurial DNA?
My immediate family members were entrepreneurs from as far back as I can trace. So it seemed perfectly natural that my brother and I find our separate callings as entrepreneurs from the very start.
Read More Choose Your Incubator Wisely
If you are considering starting up your own small business, getting well-grounded advice from experienced people can be profitable. That’s where an incubator comes in.
Read More Evolve Your Email Marketing
The effectiveness of email is continuing to rise. As consumer expectations and technology evolve, so must your approach. 29% of consumers now open email on their mobile device, yet only 2% of companies have an advanced mobile email marketing strategy.
Read More How to Test Prices without Irritating Buyers
The right price is something of a moving target for many companies. You may need to change the tag on a given product multiple times during the period of time you offer it and the more detail you can offer on the decisions to do so, the happier your customers will be.
Read More What We Talk About When We Talk About Content
“The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new—and extremely broad—discipline with no single definitive definition.”
Read More 3 Ways to Get Honest Feedback from Your Team
We have a continuous feedback loop in our company, comprised of one-on-one meetings, weekly departmental updates, trust and transparency in all of our interactions. Even with all of that, there are times when people need to be pushed to provide honest feedback.
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