Embrace the Limb
For all the words I write on branding, everything I’m saying boils down to this: if you’re not playing, you’re losing.
Read More Marketing Orchestration? That’s My Line!
As a music major and former music teacher, I’m biased towards using musical metaphors. Marketing orchestration—a new buzz phrase coined by Forrester Research for Responsys. What is it?
Read More 10 Tips for Making Payroll Simple and Stress Free
Payroll can be one of the most cumbersome areas for business owners to tackle. Number-crunching, creating reports, and keeping track of all kinds of data is enough to make many individuals want to hide under their desks.
Read More How Carriers Are Costing Your Small Business
In 1986 I got my first cell phone that wasn’t in a bag. It was a Motorola DynaTAC, and it cost me over $2,000. Since then, cell phones have been adopted ubiquitously by small businesses in the US.
Read More Social Media Strategy Drives Employee Engagement
If company leaders are NOT blogging and tweeting about the values of your business, how could you expect front line staffers to do so? It is surprising, then, that only 6% of businesses active in social networks are using it to motivate existing employees.
Read More 4 Free Channels to Attract New Customers
So you’ve created your very first business but you’re struggling to find customers? It’s a really common problem. Don’t worry though; there are hundreds of marketing channels out there that will drive customers straight to your door!
Read More 5 Reasons SBA Loans Make Financial Sense for Small Franchise Businesses
The franchise industry is showing signs of economic recovery after the global financial crisis in 2008. Recent statistics from the International Franchise Association reveal that the industry showed healthy signs of growth in 2012, especially in the food service, hospitality, and construction sectors.
Read More Take a Picture of Your Business for a Chance to Win $1500
Over the past 15 years, we at MyCorporation.com have helped thousands of small business owners start up and formalize their companies, and one of our favorite parts about helping small businesses is seeing how they define and present themselves.
Read More How Does What Your Customers Read Online Affect What They Purchase?
With so much consumer faith being put into online reviews, it pays to understand how your online reputation affects what—if anything—customers purchase from your company.
Read More Cash Isn’t King: 4 Tips for Employee Retention
Employee retention is a hot topic as the economy slowly improves and employees’ job options are increasing. Lucky for bootstrapped startups, cash isn’t king when it comes to employee retention.
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